Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As we head into the final push of the year, TikTok has shared some new insight into the value of creator partnerships, and how influencer-led campaigns can drive big results in the app. Which makes sense. TikTok…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. UPDATE: Meta says that it has not updated its Verified Max package, but it did recently revise some elements. Meta has added a new element to its Verified Max subscription package, with those paying top dollar for…
UPDATE: Meta says that it has not updated its Verified Max package, but it did recently revise some elements. Meta has added a new element to its Verified Max subscription package, with those paying top dollar for their blue checkmark across Meta’s apps now also able to book a feedback session with Meta’s content strategy…
With its AI-based ad recommendations driving better results over time, Meta is now looking to make its AI targeting tools a more integrated element of the Meta ad creation process, by incorporating more of its Advantage+ elements into the creation flow direct. Previously, using Advantage+ was a specific, separate option, but over time, Meta is…
Meta has released its latest round of feature updates for its Edits video editing app, including expanded masking options, variable volume controls, so the music doesn’t overpower your voiceover, and a Stranger Things font. First off, on masking, which enables you to layer different clips over each other. Edits now has more masking controls, so…
YouTube’s expanding access to some of its experimental generative AI features, while it’s also got some new updates for Communities, as per this week’s update. First off, on AI tools. YouTube says that it’s expanding to various AI editing features, including standalone clips, green screen backgrounds, its “AI playground,” and more. YouTube’s standalone clips option…
YouTube is rolling out its 2025 recap listings for YouTube Music subscribers, which, much like Spotify’s popular “Wrapped” yearly summaries, provides an overview of what you listened to in the app. But this time around YouTube has added an extra special element. That’s right, YouTube has added an AI query prompt to this year’s overview,…
Snapchat is super keen to raise awareness of marketing opportunities in Q5, with recent Snap data showing that 88% of U.S. Snapchatters shop for gifts in the post-Christmas period. The potential here could be a big winner in Snap’s end-of-year revenue push, and it’s looking to raise awareness among advertisers to boost ad spend in…
Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? In this article, you’ll discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems. Why Agentic AI Matters for Modern Marketers…
Facebook has added a new naming option in Facebook Groups, with members now able to go by their chosen nicknames within group discussion. As you can see in these examples, when creating your profile within any Facebook group, you can now choose to use a nickname, instead of your real name, along with an alternative…
