Applying Behavioral Science for Improved Conversions

Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren’t driving the results you expect? In this article, you’ll discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions. Why Behavioral Science Matters for Marketers If you work in marketing or…

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Snapchat Expands Access to its Open Prompt AI Lens

Snapchat Expands Access to its Open Prompt AI Lens

After launching its first open-prompt AI Lens to paying users last month, Snapchat is now making it available to all users, as it looks to latch onto the broader AI creation trend. Snapchat’s “Imagine” Lens gives users the opportunity to re-create and/or re-contextualize their Snaps, through conversational prompts in-stream. And now, anybody can try it…

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