YouTube is testing out a new way for users to interact around shared content, while it’s also added enhanced controls for product timestamps in clips, among its latest round of app updates. First off, YouTube’s trying out a new option that it says will “make it easy for you to share videos you love (long-form,…
Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change? In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality. Why Understanding AI’s Impact on Human Behavior Matters for Marketers The rise of…
As part of its expanded effort to get more people buying products in the app, TikTok is offering retailers a raft of incentives for the holiday season, ranging from covering the costs of delivery, to significant cash incentives, based on sales growth. Indeed, TikTok is reportedly offering some TikTok Shop merchants up to $20k in…
Meta’s looking to help creators maintain control of their work, with a new “Content Protection” feature on Facebook, which will scan the platform for re-use of your original Reels, and alert you to unauthorised use. As you can see in this example, with Content Protection, creators will be alerted whenever someone shares a Reel that…
This could expose a lot of troll accounts on X, who regularly post about foreign politics and related issues. X recently announced that it will soon be adding new data to user profiles that will indicate when the account was created, the creators’ location, and any username changes over time. Any user will be able…
While both Facebook and Instagram have supported HDR video for some time, Meta recently upgraded this to support Dolby Vision and ambient viewing environment (amve) in the Instagram iOS app, providing an enhanced viewing experience for capable devices. It’s difficult to highlight an example of this on a non-Dolby-enabled device, but essentially, all HDR videos…
Google has outlined its latest updates to its Demand Gen ad tools, including AI image and video creation tools, improved A/B testing, updated suitability controls, and more. First off, Google is rolling out new AI-powered image enhancement options for demand gen and app campaigns, with “Animated images,” which, as it sounds, generates moving variations of…
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. X has announced a broader launch of its updated DM interface, which it claims offers improved encryption, and better security than other competitors on the market, along with features that X have been in testing over the…
Have you finalized your holiday marketing strategy yet? The season is now well upon us, and with Thanksgiving about to hit, you’re now reaching your final opportunity to map out a strategy to boost your sales this season. And if X is where your audience is engaging, this will help. The platform has shared a…
If you haven’t finalized your holiday marketing plans as yet, now is the time to get moving, and Meta has published a new holiday marketing checklist designed to help keep you on track for this season, while also establishing key data elements to help maximize learning, in order to build more effective campaigns in future….
