Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? In this article, you’ll explore a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable. Why Marketers and Business…
Looks like Facebook group members haven’t been overly enthused by its group chat options, with the platform now informing group admins that it’s removing group chat functionality soon. As you can see in this example notification, shared by CM Calgary, Facebook is currently informing group admins that Community Chats will be “going away” shortly. Facebook…
Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday marketing plan. First off, Google’s announced that it’s testing new ads within its AI overviews, which will give brands a direct way to link into its AI-generated responses. Google…
Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. As you can see in this example, with where-to-buy links, Pinterest users will now be able to tap…
YouTube is expanding access to its multi-language audio option, which will give more creators the opportunity to reach new audiences by translating their content into different languages. Originally launched back in 2023, YouTube’s multi-language audio option enables creators to add multiple audio tracks to their clips, providing another way to showcase your work to different…
Looking to get in early with your holiday travel bookings in order to save a few dollars on flights? Many people are, and this week, Google has shared some new data on the most popular travel destinations of 2025, based on Google Search volume thus far, while it’s also provided tips on the best times…
TikTok has shared some new data on the potential of its Search Ads, which place brand results into relevant search queries within the app. TikTok added Search Ads back in 2023, which, as noted, will display your ads within related search queries in the app. And with TikTok users conducting billions of searches in the…
X has published its latest overview of how it ranks content, in order to maximize user engagement, with a full listing of the codebase for its “For You” timeline, which is the primary feed for X users. Though you can default to the “Following” feed instead, and I’d hazard a bet that many X users…
Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new…
With AI tools playing a growing role in product discovery, it makes sense for brands to explore new opportunities on this front, which can utilize the strengths of AI to enhance the shopping experience. Which is what Ralph Lauren has done with its latest AI element, with Microsoft’s AI tools powering a new product matching…
