YouTube’s trying to make it easier for creators to partner with brands on content promotions, with some new updates to its branded content partnership process that will enable brands to gain direct access to sponsored video performance insights. First off, YouTube has announced that it’s rebranding its brand–initiated video linking as “Brand Partner Access.” With…
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Meta has announced some updated options to help brands initiate partnership ads, including improved insights into potential partnership opportunities, more data on the performance of partner campaigns, an all-new Partnership Ads API and more. First off, Meta’s…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Instagram has launched a new initiative to help parents discuss online safety with their kids, with a video series called “Carversations,” which showcases “authentic conversations between parents and teens – right where some of the best talks…
TikTok is expanding its original content approach into new areas, with a new music-focused live podcast series, featuring interviews with big-name stars, and an upcoming TikTok LIVE broadcast with personal growth expert Mel Robbins, which is designed to help you establish better habits for 2026. First off, on music. TikTok is launching a new podcast…
WhatsApp has announced a raft of new features just in time for the holidays, including missed call messages, emoji reactions during voice chat, improved AI image creation in-stream, and more. First off, on missed call messages. Now, if you call someone on WhatsApp, and they don’t answer, you’ll be able to record a voice or…
Are you still pining for the glory days of Twitter, when tweeting was a broadly understood verb within regular conversation, and retweets actually meant something? Well, Twitter, and its associated trademarks, could still make a comeback, though not through Elon and his “everything app” passion project. As reported by Ars Technica, a Virginia startup calling…
Pinterest has announced that it’s moving to acquire connected TV advertising platform tvScientific, which will expand Pinterest’s promotional capacity to a broader range of surfaces and formats. The acquisition, which is currently pending approval, will enable Pinterest to combine its audience insights and consumer data signals with tvScientific’s CTV engine, which will provide opportunity to…
Meta says that its shift to a Community Notes model is working, based on its latest Community Standards Enforcement Report update, which provides insight into its efforts to moderate content, and address harmful elements across its apps. As you no doubt recall, back in January, Meta announced that it would be moving to a Community…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. After first launching it in early testing with a limited number of users back in October, Meta has today announced that all U.S. users will now be able to access its “Your Algorithm” manual control option, which…
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? In this article, you’ll discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement. Personal, Story-Driven Content Is Dominating Instagram Instagram has gone through a significant journey, and now the platform is…
