The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]

The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]

With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search engine optimization (SEO) to generative engine optimization (GEO), which requires a different approach and mindset. GEO aims to ensure that your website and/or brand gets cited in AI answers, which is much harder to cater to,…

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Creating AI Roles to Grow Your Business

Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands? By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle. This article walks you…

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