Category: Social Media

The path to becoming a professional influencer or content creator often begins informally: a passion project, a viral video or a few affiliate links. Initially, this business defaults to a Sole Proprietorship, which is the easiest and cheapest entity to run. There is no special paperwork to file, and the IRS simply treats your business…

Facebook’s rolling out a new way to simplify the process of building a business presence in the app, by giving users a clear delineation between ‘Company’ and ‘Creator’ profiles within the Page creation process. As you can see in these examples, posted by app researcher Radu Oncescu, Facebook has streamlined the business Page creation process,…

With social algorithms restricting the reach of business posts, in order to guide brands towards paid ad options, employee advocacy has become a bigger consideration, using the personality and social media skills of your own staff to help promote your brand efforts. Though it can be difficult to get right. For one, you don’t want…

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. You know what Instagram needs more of? More generative AI images and videos, and Meta’s looking to cater to this with some updates to its “Restyle” feature that’ll make it easier to edit, reimagine, or fully transform…

Earlier this year, Meta CEO Mark Zuckerberg said that the rapid development of the latest AI tools would see Meta replacing mid-level engineers with AI as early as this year. And he’s now backing up that promise, at least in some capacity, with Meta today informing staff in its risk division that a number of…

YouTube has shared some new insights into its coming “Ask Studio” AI tool, which is an AI chatbot built into YouTube Studio, designed to make it easier for you to extract relevant insights, and ideas, from your channel data. As you can see in this example, YouTube’s Ask Studio chatbot is a companion tool within…

YouTube continues to underline its potential for creators, with the platform today announcing that it paid out $8 billion to the music industry between July 2024 and June 2025. That amount is split between creators, labels, publishers, etc., so it’s not all going direct to musicians in the app. But a significant portion is being…

It’s been in testing for a while with some users, so if you’ve already got it, cool. There’s no need to tell me about it in the comments. But today, Instagram has officially announced a broader launch of its new option to draw on your DM screen, as well as place stickers wherever you like…

LinkedIn’s taking a novel approach to training its AI tools, by enabling LinkedIn members to participate in the data ingestion process, a task that’s normally been left to armies of contractors who sort through and label massive data sets. But on LinkedIn, you can get paid to do it, using your industry expertise to help…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. In response to a raft of user questions about its pilot program to allow previously banned channels to return to the app, YouTube has provided some more context on some of the key elements, in order to…