Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Meta has published its latest performance update, showing steady increases in revenue and usage, as it continues to invest big on the AI and VR future. First off, on users. Meta added 60 million more users across…
Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? In this article, you’ll discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities. Why Personal Branding Matters for Marketers, Entrepreneurs, and…
YouTube’s looking to crack down on depictions of violence in gaming content, while it’s also implementing new restrictions on gambling promotions, in line with evolving community expectations. Which will no doubt irritate at least some portion of the “free speech” crowd, who’ll see this as another assault on their autonomy. But clearly, YouTube is dealing…
Threads is now up to 150 million daily active users, rising from the 100 million DAU that Meta announced back in December, while Threads users are also spending more time in the app, which Meta says is a testament to its evolving AI recommendations engine. It’s the latest growth milestone for the app, which also…
YouTube is looking to help creators maximize the performance of their content on connected TV (CTV) screens, as CTV consumption continues to rise, and more creators drive more audience engagement from viewers in their lounge rooms. Indeed, YouTube has previously reported that its users now watch more than a billion hours of YouTube content on…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Get ready for new ad types on Threads, with Meta updating its Marketing API to prepare for new Threads ad formats, which could be another consideration for your holiday push. As explained by Meta: “As part of…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google has launched a new AI experiment designed to help SMBs create better-looking, effective brand promotions, with the system able to scan your URL to identify your key branding elements, then build those into a range of…
B2B advertisers take note: Reddit has announced a new partnership with G2, which will enable software developers listed on G2 to extend their brand presence to Reddit, which could play a significant role in helping to link into emerging customer behaviors. G2 is one of the world’s largest software marketplaces, with more than 3 million…
Adobe has announced a new integration with YouTube which will enable Premiere creators to edit and post YouTube Shorts direct from the app, using a range of templates and tools to produce more professional-looking, effective Shorts clips. As you can see in this example, the new YouTube Shorts integration for Premiere will include a range…
After experimenting with its live-stream leaderboards to encourage viewer engagement over the past few months, YouTube is now adding more control options, so that creators can decide when these leaderboards are shown within their broadcasts. Originally announced back in July, YouTube’s live leaderboards list the most engaged viewers within a broadcast, ranked by “XP,” which…
