Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Social media ad spending spiked 20.2% year over year in Q2, well above prior projections of 12.4% growth and the equivalent of about $4.9 billion in additional value, according to an update from WARC. The researcher’s Q3…
Pew Research has published its latest overview of the use of social media as a news source, and how people are increasingly relying on social media apps to keep them informed of the latest information and updates. Which is a critical consideration. Over time, more and more people have come to rely on social media…
Honestly, does anybody actually want this? Today, Meta has unveiled its latest AI project, with a custom feed of AI-generated video clips, which it’s calling “Vibes.” Because it sounds cool, or something. As you can see in these example images, Vibes presents a full-screen display of purely AI-generated video clips, which users have created within…
Is this news? Look, I don’t even know at this stage. What I do know is that the White House has today published a press release which declares that U.S. President Donald Trump has “saved TikTok” while protecting U.S. national security, based on Trump signing a new executive order that approves the sale of TikTok…
Looking to get ahead of the game with the latest AI elements coming to YouTube? Well, if you’re a YouTube Premium subscriber, you can, with Premium members now eligible to join its “YouTube Labs” AI testing pool, and try out the latest tools that YouTube thinks might have a future as options within the main…
TikTok’s looking to help get users into the Halloween spirit this year, with a new “TikTokTober” promotion that aims to ramp up to the event over the next 31 days. As explained by TikTok: “Welcome to #TikTokTober, your ultimate destination for all things Halloween. Each day of October, we’re highlighting new ways to celebrate the…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. YouTube has announced the launch of a new group that will liaise with the U.K. government on behalf of all online creators, as part of a new initiative to ensure that creators themselves are represented in political…
Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and…
TikTok has announced the latest participants in its “Change Makers” program, which puts a spotlight on creators and non-profits that are seeking to “implement meaningful change in their communities through TikTok content.” TikTok launched the first round of its Change Makers program last year, highlighting 50 participants who each took part in dedicated education and…
Meta has announced some new retail pop-ups in the lead-up to Christmas, as it looks to maximize take-up of its latest AI glasses models. Meta opened its first “Meta Lab” retail store in LA last year, which is still in operation, and will now be joined by an additional Meta Lab outlet in California, as…
