Hey, remember when Clubhouse was the trending app of the moment, so much so that Clubhouse invites were being sold for hundreds of dollars each on eBay? WhatsApp remembers, which is why today, it’s announced an expansion of voice chat to all groups, so you can activate a live audio call within your DM communities….
LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads. As explained by LinkedIn: “In B2B sales, buying decisions are rarely made alone – they often…
Meta has published a new study, in partnership with The Linux Foundation, which underlines the economic benefits of open source AI models, and how more businesses are adopting its open source AI tools to maximize efficiency. The study indicates that two-thirds of organizations believe that open source AI is cheaper to deploy than proprietary models,…
TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app. TikTok’s “Seller Assistant” is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays. As…
Snapchat may soon unpin its My AI chatbot from the top of your chat feed, based on whether you actually use it, and if it’s adding to your Snap experience. As every Snapchat user would be aware, back in 2023, Snapchat launched its My AI chatbot, which provides an AI assistant in the app, ready…
Meta’s Ray Ban AI glasses are now available to a lot more users, with Meta launching the device in Mexico, the UAE and India, in its biggest hardware expansion yet. Consumers in each region will now be able to get their hands on a pair of Meta’s increasingly popular connected wearables, which have taken off…
Google has announced a heap of new updates at its annual I/O conference, including a range of AI tools, ad updates, shopping advances, the evolution of Search, and more. Here’s a look at the most digital marketing-relevant updates from Google’s big event. Some of the most interesting announcements of the day relate to Google Shopping,…
xAI continues to expand the functionality of its Grok chatbot, with Grok now able to generate charts, while also translating rough sketches as an input. Grok’s charts function enables to you build good-looking data visualizations, based on data inputs, or information gathered by Grok. So now, you just need to upload a dataset, and Grok…
TikTok’s set to come under more scrutiny in Europe, as various EU nations consider broad-reaching restrictions to stop young people from being impacted by harmful social media trends, which could also lead to broader restrictions on social media access. As reported by Politico, TikTok specifically is under fire on this front, due to concerns around…
YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new, customizable question sticker that you can add to your clips. As explained by YouTube: “With…
