TikTok has published a new study, in collaboration with NewtonX, which looks at the adoption of generative AI tools among advertisers, and how marketers are integrating AI-based automation elements into their process. Which is logically producing better results, given the capacity for AI tools to process vast amounts of data inputs to identify patterns, and…
This could make it easier to keep up to date with your messages on the go. The most used messaging platform in the world, WhatsApp, has just launched an official Apple Watch app, which will enable Apple Watch users to send, receive and compose messages from their wrist. As explained by WhatsApp: “Today we are…
Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations? In this article, you’ll discover a proven process for building AI agents that work in the real world, from initial workflow analysis to deployment and quality control….
Snapchat is making its pitch for advertisers this holiday season, prompting marketers to get started on their holiday campaigns in the app right now, in order to maximize the potential of their efforts. Snapchat’s shared a range of new data notes to prompt advertiser action, including the fact that two-thirds of Snapchatters say that they…
After hosting the TikTok Awards in various regions over the past two years, TikTok is now launching a U.S. version of the event as well, which will highlight the most influential creators, trends, and moments “that make TikTok the heartbeat of culture for 170 million Americans.” TikTok’s U.S. Awards will incorporate fan votes for the…
In some ways, Facebook’s new ad campaign seems to run counter to what people are actually using the app for in 2025. Yet, at the same time, it also highlights the key connective benefit of the app, which is likely what keeps many people checking in with their Facebook feed every day. Because you’re not…
Facebook’s announced a major change to groups, with admins now able to switch private groups to public if they choose, helping to improve discovery and awareness, but also reducing the privacy and protection of these communities. Which obviously also comes with a range of additional considerations, and the Facebook team has sought to address the…
So what are the trending gifts of the holiday season, and the most likely candidates for Christmas gifts this year? Today, Google has published its latest “Holiday 100” overview, which highlights the top trending gifts, across a range of categories, based on Google search interest. As you can see in these example screens (from the…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. TikTok’s super keen to highlight its value to Americans, as a means to ensure that it remains in President Trump’s good books, which, hopefully, will allow it to keep operating in the U.S., its biggest usage region….
Instagram has added a new “Competitive Insights” element to its Professional Dashboard, which will give you another way to contextualize and measure your account performance. As you can see in these images, shared by digital marketing advisor Sarah Roizman, if you have a business or creator account, Instagram’s new Competitive Insights option is now being…
