Category: Social Media

LinkedIn’s adding some additional post analytics elements, in order to provide more insight into how your content is driving engagement and interaction in the app. As you can see in this overview, LinkedIn’s adding some new sections to its post analytics, including “Profile activity” stemming directly from each post, and “Link engagement,” which relates to…

Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, created in conjunction with Publicis Media and NRG, incorporates responses from over 3,000 Snapchat users, providing an indicative view of some key trends that…

It seems that X’s DMs are about to get an overhaul, with X announcing today that it’s removing encrypted DMs for the time being, as it continues to implement back-end improvements. As per X: “Starting today we will be pausing the encrypted DMs feature while we work on making some improvements. You will still be…

LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn’s systems. LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data…

Here’s a small, but potentially handy new IG update. Instagram has announced that the platform now supports 3:4 aspect ratio photos, which is the native format for more phone cameras. As you can see in these examples, now, when you post an image to IG that’s been created in 3:4 format, it will be presented…

LinkedIn has provided a new overview of its AI-powered “Accelerate” campaigns, which use systematic understanding to help you get your ads in front of the most relevant audiences. Much like Meta’s Advantage+ offerings, Accelerate aims to automate much of the advertising process, with LinkedIn gradually expanding these features to more ad types. As explained by…

YouTube’s looking to help creators monetize their content faster, and ensure fewer limitations and restrictions on such, with an improved process for reviewing content monetization eligibility that’ll remove the need to prompt YouTube to review your uploads. Right now, each video uploaded to YouTube is reviewed for ad suitability, with creators then getting a green,…

LinkedIn’s removing the option to add a custom link to your profile, which is currently available to Premium subscribers in the app. As you can see in this example sequence, LinkedIn’s custom profile CTA buttons, which it added as a Premium feature back in 2023, enable users to choose from a range of CTA options…

No matter how you look at it, ChatGPT has had a transformative impact on web usage trends, and the broader tech industry as a whole. Because while generative AI tools in a similar vein to ChatGPT have been in development for years, with Meta, Google, and many others exploring the possibilities of AI tech, no…

Meta’s push to make Apple and Google responsible for checking the age of app users is slowly gaining momentum, with another U.S. state putting its support behind a new bill that would force app stores to implement age checks. Texas Governor Greg Abbott has signed a new online child safety bill, which would require app…