Category: Social Media

Snapchat has unveiled some new Spring style options for your Bitmoji avatars, as it continues to refine and evolve its digital clothing options. First off, Snap’s added a range of new Bitmoji looks, which take on a more baggy, relaxed feel: Snapchat says that its seasonal fashion styles include barrel jeans, boat shoes, and trench…

With its future in the U.S. still up in the air, TikTok continues to expand its efforts in other regions, in order to build on its extended business opportunities. And Africa, which is steadily improving its digital connectivity, could end up playing a significant role in this. Aligning with this, last week, TikTok held its…

As it continues to expand and refine its monetization offerings, YouTube has provided a quick overview of the various money-making mechanisms that are now available to creators in the app, in order to help ensure that all creators are aware of their options. As you can see in this graphic, YouTubers now have a range…

It seems that some people on LinkedIn have been abusing their free trials of LinkedIn Premium, with LinkedIn updating its info page on its paid subscription offering to clarify the rules around free trial eligibility. As LinkedIn explains: “If you are already using, or have already used, a free Premium trial, you may not be…

After sharing insights into how younger audiences in the U.S. are engaging in its app earlier in the month, X has now published new research into how European Gen Z users are using the app, and the opportunities for brands to reach this influential consumer group via X ads. Which seems potentially incorrect, based on…

Reddit has shared some new insight into the rise of women’s health discussion in the app, and the broader benefits of such across various Reddit communities. In conjunction with Weber Shandwick, Reddit recently looked at the scope of women’s health engagement across the app, and found that overall discussion about women’s health increased by 37%…

In some ways, this is an absurd thing to put into a chart like this, as the imbalance is so significant that it seems unnecessary. But the below chart from Visual Capitalist, which highlights just how much money Meta makes from ads, does underline the significance of its ad business, in variance to its other…

WhatsApp has officially launched its new music option for Status updates, which will enable users to share popular music clips to accompany their Stories-like updates. As you can see in this example, now, you’ll be able to add a soundtrack to your personal updates via Status posts. As explained by WhatsApp: “When creating a Status,…

Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app. I didn’t, however, think that he would be this upfront about it. Today, Elon Musk has announced X the platform…

Pinterest has published a new report, in partnership with MAGNA, which looks at the impact of positivity on social platforms, and the broader benefits that an overly positive user experience can have on ad response. And according to the data, the feeling that people have when using Pinterest is a major driver of their activity….