Category: Social Media

Reddit has updated the UI of its Ads Manager platform in order to make it easier to implement its latest AI-powered targeting tools within your campaigns. Reddit’s been working to improve its ad offering, in order to better align with opportunities, and has rolled out a range of new updates, including Reddit insights, to help…

AI is changing the way that people search for products and services, with an increasing number of people now trusting the guidance of ChatGPT and other apps to help them find what they’re after. Indeed, according to research conducted by SimilarWeb, AI referrals to websites have increased by 357% since June 2024, reflecting the rising power…

As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more people buying via TikTok clips. Because right now, TikTok users still seem largely lukewarm on social shopping, preferring instead to buy products from trusted, dedicated commerce platforms….

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. As LinkedIn becomes more of a hub for a broader range of engagement, the platform is now updating its policies to allow for more types of discussion in the app. LinkedIn has announced an update to its…

Yeah, this seems bad. According to a new report from Reuters, Meta has estimated that around 10% of its overall annual revenue, equating to around $16 billion, comes from scam advertising, and/or promotions for banned goods. The revelation was laid out in internal company documents, which Reuters’ journalists were able to access, presenting the scope…

Given its massive reach, and the capacity to showcase its next-level products, this seems like a logical expansion for Meta. This week, Meta has started to highlight Reels created via Meta Ray Ban glasses within its apps, with dedicated panels of videos presented to users in-stream. As you can see in this example, posted by…

After working on the option for some time, WhatsApp is finally set to give users the option to create a username in the app, as opposed to using your phone number as your key identifier. Which can be a security issue, as you’re basically presenting your phone ID to anyone you connect with in the…

LinkedIn has provided an update on its evolving efforts to tackle artificial engagement on the app, via fake profiles, AI comments, and engagement pods, which harm the overall user experience. Back in July, we reported on LinkedIn’s approach on this front, based on accumulated evidence of manipulated engagement activity provided to SMT by LinkedIn users….

TikTok is giving more users access to its new Bulletin Boards feature, which enables brands and creators to share DM-like updates with their most engaged audience members in the app. As you can see in this example, some profiles on TikTok now have a new link to a Bulletin Board, via a tappable icon below…

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has reported its Q3 performance update, which shows positive progress on a couple of key fronts, though some concerns still remain, particularly in terms of rising costs, which are only set to jump higher in the…