TikTok has announced a new partnership with the Association of Tennis Professionals (ATP), which will see the app host an expanded range of exclusive ATP tour content throughout the season. TikTok’s global partnership with the ATP will see official accounts sharing more updates, including top stars who are already gaining traction in the app. …
TikTok has announced a new “Music on Stage” performance event, which will serve as the finale to its musician discovery competition, which has been taking place in the app over the past few weeks. Back in July, TikTok announced the launch of its Music on Stage competition, inviting musicians of all types to enter their…
Hey, remember how back in 2023, the internet briefly went crazy for that one woman who was streaming as an NPC, and performing robotic interactions for donations on TikTok live-streams? Well, for one, she’s still doing it. But also, TikTok’s apparently trying to encourage more people to try it out, maybe not in terms of…
YouTube is rolling out a new “Effect Maker” option, that’ll enable creators to build their own effects for Shorts clips, while it’s also adding some additional comment controls, and improved tagging for brand collaborations. First off, YouTube is giving more creators access to its new “Effects Maker” option, which enables creators to create, publish, and…
We could be very close to seeing Meta’s next-level smart glasses in retail stores, with reports emerging that Meta’s planning to launch its “Hypernova” camera-equipped glasses at its Connect conference next month, which will also include a new heads-up camera display that’s visible in the wearer’s field of view. Various reports have suggested that Meta’s…
Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists? With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life…
A quick update for those using Meta’s Page Insights API, with Meta now set to merge more of its data into its “Views” metric. In November last year, Meta announced that Facebook would be switching to “Views” as its primary metric, in alignment with shifting user behaviors and how they’re reflected in its engagement data….
Would this be helpful in your IG planning? In his weekly Q and A session last week, Instagram boss Adam Mosseri responded to a user query about tracking screenshots in the app, and whether that might be another metric that could be added to Instagram’s insights. Mosseri responded: “That is actually interesting, I haven’t heard…
Reddit has published a new overview of sports discussion in the app, and the opportunities for advertisers to tap into that engagement to showcase related products and offers to sports fans. The 26-page guide covers a range of professional sports leagues and their relative interest among Redditors, as well as campaign ideas to assist. You…
With podcasts on the rise on YouTube, this could be a welcome addition for the app. As reported by Android Police, YouTube has added a new “Trim Silence” option for podcasts, which will give users the option to remove gaps within the playback of a podcast recording. As you can see in these screenshot examples,…
