Category: Social Media

LinkedIn has shared some new insights into the rising use of generative AI in marketing, and how marketers can ensure that their message is enhanced by the latest AI tools, not impacted by them. The key concern on this front is that while AI enables a broader range of creative possibilities, many consumers feel less…

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening…

Product Marketing Managers, let’s face it: you’re juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It’s like trying to solve a Rubik’s Cube while riding a unicycle – challenging, to say the least. But what if there was a way…

Forget everything you thought you knew about AI content marketing. It’s time to trade in those old-school strategies for a shiny new approach, one where artificial intelligence isn’t just a buzzword, but your secret weapon for conquering the content universe. Imagine this: It’s 1799, and a group of soldiers in Napoleon’s army stumbles upon a…

Imagine stepping out of a Fortune 500 boardroom after 16 years, only to find yourself on the cutting edge of AI marketing and innovation. Sounds like a plot twist in a tech thriller, right? Well, for our guest today, it’s not fiction – it’s her extraordinary career path. In today’s fast-paced marketing world, staying ahead…

Meta’s controversial switch to a Community Notes model, while phasing out third-party fact-checking, is set to get underway very soon, with the company today posting a new overview of how Community Notes will function, and how users will now be in control of what is and is not flagged as false information across its apps….

Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say “AI.” Well, guess what? That power exists, and it’s revolutionizing the way we drive growth in marketing. You see, in today’s hyper-competitive landscape, traditional marketing methods are about as effective as using…

Yeah, I mean, this is no big surprise. As you can see in this chart, according to a new survey conducted by Pew Research, most Americans now have less-than-favorable views of both X owner Elon Musk and Meta chief Mark Zuckerberg. As per Pew: “Just over half of U.S. adults (54%) say they have an…

Imagine having a magic wand that lets you conjure exactly what you want from the digital world. Sounds like something out of Harry Potter, right? Well, that’s kind of what AI content writing is all about! It’s the art and science of talking to AI in a way that gets you the best possible content,…

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided data on overall article views, as well as new subscribers gained. But this week, it’s…