Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Google’s launching two new AI assistant tools for advertisers, in “Ads Advisor” and “Analytics Advisor,” both of which will utilize Google’s Gemini AI models to provide guidance as to how you can maximize your Google promotions and…
Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? In this article, you’ll discover how to create and optimize Pinterest ad campaigns that convert Why Marketers Should Consider Pinterest Ads Pinterest offers a significant opportunity that most marketers…
After seeing a 3x increase in Black Friday sales in the app last year, TikTok is making a big push on its in-stream shopping options once again this year, in the hopes that it can spark more interest in its shopping options, and get more people searching or products in the app. Because this is…
Engaging with your audience is a key element of social media, which can have a big impact on reach, because more engagement indicates more interest, etc. But how much impact does engaging with people really have, like, for example when you respond to their comments on your own updates? That’s what Buffer sought to find…
Meta’s Click-to-Message ads have seen significant growth over the past year, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection with potential customers. As such, they could be a valuable complement in your holiday marketing plans, and Meta has published a new guide on how to make…
Reddit has shared some new insight into its potential for car dealers, and in particular, the opportunity to reach female car buyers in the app. Because half of Reddit’s 185 million weekly active users in the U.S. are female, and Reddit says that female car buyers are increasingly turning to Reddit to inform their discovery…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. After previewing it last week, X has now officially launched its new “Bangers” promotion effort, which will reward the best creators in the app with a dedicated “Bangers” badge for the best X posts, based on “authentic…
Users have been demanding it, and now, Snapchat’s bringing back its old-style 2D Bitmoji characters, providing more ways to present your cartoonish depiction in the app. As explained by Snap: “For Snapchatters, Bitmoji isn’t just an avatar. It’s your digital identity, the way you show up with friends, share your moods, and represent yourself online….
Got a podcast? If so, this could be interesting. Threads is testing out a new podcast integration, which will enable you to add your podcast details to your profile in the app, which will then populate previews of your show when shared in Threads posts, via a custom thumbnail image and link. As you can…
YouTube’s rolling out a new way to help promote rising creators, while it’s also got a new filter option for channels, in order to help paying users find the content that they’ve paid for in the app. First off, YouTube’s adding a new option to its “Hype” program which will enable users who’ve given…
