Imagine waking up to find that while you slept, your entire marketing strategy for the next month has been planned, your social media content calendar is filled, and a dozen perfectly crafted email campaigns are ready to go. Sound like a dream? Well, it’s time to pinch yourself because this is the new reality for…
Along with the release of its latest Grok 3 AI model, X has also announced two new automated ad creation features in the app, which will essentially enable X’s AI systems to help guide your creative and targeting efforts. The first new element, now available to select advertisers in X Ads Manager, is called “Prefill…
Welcome to a special episode of ‘The AI Hat Podcast’! Today we’re doing something a little different. Instead of our usual interview format, we’re conducting a live consulting session, an AI Makeover, with a creative entrepreneur who’s already using AI in fascinating ways. LISTEN TO THE AI HAT PODCAST: WATCH THE AI HAT PODCAST: Our…
The next stage of generative AI is AI agents, or chatbot tools that will also be able to undertake projects or functions on your behalf. OpenAI recently took its first steps towards this, with the launch of its “Operator” app, which will be able to initiate web-based activities at your request. And now, Meta looks…
Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today’s AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of…
SEO has always been a game of adaptation. From the early days of keyword stuffing to today’s complex algorithms, staying visible online means keeping up with changes. But now, artificial intelligence has entered the scene, and the game is evolving faster than ever. AI isn’t just a shiny new tool; it’s fundamentally changing how search…
Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post. As you can see in this example, Instagram’s rolling out Partnership testimonials, which will appear as a “Sponsored” comment in the post comments. The partnership will also be…
Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we’re cutting through the noise and getting down to business. We’re living in a world where AI seems to dominate every conversation in the…
Snapchat’s AR Lenses have long been a key driver of engagement and interaction in the app, with the company recently reporting that Lenses are used over 80 billion times per month, and that 85% of Snapchatters engage with its AR elements. And with AR set to become a bigger focus, as Snap and other companies…
If you’ve ever struggled with promoting a blog post, podcast episode, webinar, or event after pouring your energy into creating it, you’re not alone. For many marketers, promotion is the bottleneck—it’s time-consuming, and it’s hard to know where to focus your efforts. This is where AI comes in. Not as a quick fix or magic…
