Even if TikTok does end up getting banned in the U.S., it still has significant potential to make big money in other markets, based on its rising ad business, and increased interest in its in-app shopping options. According to a new disclosure in the U.K., TikTok saw a big boost in revenue in 2024, rising…
Decentralized social app Bluesky has opted to shut down access in Mississippi, as a result of the state’s recently updated user age requirements, which Bluesky says will be impossible for it to abide by given its staffing and capacity. Under Mississippi’s newly enacted “Walker Montgomery Protecting Children Online Act,” which was upheld by the…
Instagram’s new virtual pet features are now being rolled out to some users, which enables you to capture photos with your digital companion in the app. As you can see in these examples, posted by app researcher Jonah Manzano, some users are now being prompted to “Adopt a new best friend” for your Meta avatar,…
Here’s an interesting one. Last week, in his weekly Q and A session on Instagram Stories, Instagram chief Adam Mosseri responded to a question about whether longer captions impact your post reach in the app. And Mosseri explained that they don’t: “It’s not bad to have really long captions, if you want to have long…
Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added a new “Retention” chart for each of your Reels, which shows when you lose your audience within the playback. Yeah, the decline of that…
Instagram has added a new feature that will enable Reels creators to effectively build their own series, via various Reels clips, by linking Reels to one another in-stream. As you can see in this example, by using the new “Link a reel” option within the composer, you can connect up several Reels into an ongoing…
Hi, yes, are you seeing declines in your referral traffic from Google? Maybe stop reading if this is something that upsets you. Today, Google has announced that it’s expanding access to its AI Mode in Search Labs to more than 180 additional regions. As per Google: “We’ve continued to receive incredibly positive feedback around AI…
YouTube Music is celebrating its ten-year anniversary, and to mark the occasion, YouTube has announced various additions to its music listening app, which are designed to drive more engagement among fans. First off, YouTube’s launched some new badges for fans, including “First to Watch,” “Top Listener,” and more, as a means to encourage, and even…
As part of its ongoing efforts to improve its in-app shopping experience, TikTok has joined the International Trademark Association’s (INTA) “Unreal” campaign, which aims to raise awareness about counterfeits, and deter people from being duped by fake listings. The Unreal campaign, which has already been running for over a decade, aims to educate young consumers about…
With the 2025-26 NFL season kicking off in a few weeks, X has published a new guide to NFL engagement in the app, which could help brands tap into related discussion, and align their campaigns with key NFL moments. The 13-page guide includes a range of data notes and ad pointers to help in your…
