Are you seeing more referral traffic from Threads of late? According to Instagram chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app, with a view to encouraging more publishers and creators to post to the app. As per Mosseri: “We’ve been working on making sure links…
Hey, remember back when Elon Musk first purchased Twitter, how he talked about evening the balance of political speech, and reducing the over-influence of Democrat leaning decisions in social media apps? Yeah, it seems like that hasn’t really worked out, with a new survey from Pew Research showing that Democrat voters now feel like the…
The NBA Finals begin today, and Google has released some new data on NBA-related engagement, and what fans are searching for in relation to the season’s penultimate match-up. Which, if you watch the NBA, you may have noticed within games too. Google’s got a new partnership with the NBA, which sees the Search giant sharing…
The implementation of gen AI seems to get weirder and weirder, while we’re continually told about how valuable and useful such experiences will become. Which could be true, I guess, but it is a little strange to see the pathways we’re taking to increased value and relevance. Case in point, today, Google has launched a…
Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions. Snapchat offers both options, with Snap’s “Standard Commercials” (3 to 6 seconds) being non-skippable, and “Extended Play Commercials (7 to 180 seconds) being skippable…
You have to give credit where credit’s due: While I don’t believe that X’s Community Notes approach is an effective way to combat the spread of misinformation in the app (at least as a sole measure, outside of internally-staffed moderation), I do respect that the Community Notes development team is continually working to implement new…
Snapchat’s added a new way for users to stay in touch with conversations in the app, with a new Snapchat app for Apple Watch, which will be able to display messages, and enable simple response, from your device. As you can see in this example, as with regular DMs on Apple Watch, you’ll now also…
Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its implementation. According to reports, X has started informing its top-tier Enterprise API subscribers that it will soon shift away from an access pricing model, to a revenue share one instead,…
If you’re looking to maximize your LinkedIn efforts, you need to be thinking about adding video into your content mix. Video view time in the app has increased by 36% year-over-year, while video content now generates 1.4x more engagement than other post types. It’s worth factoring these trends into your content planning, and if you…
Pinterest has shared its latest listing of rising trends, based on search activity and engagement in the app. Pinterest trends can indicate significant shopping interest, as users look for related products to help them take part in these trends, and engage with new hobbies. As such, it’s worth noting the latest Pin activity, in relation…
