Category: Social Media

YouTube has announced an expansion of its Hype program, which is designed to help boost emerging creators, while it’s also expanding access to its AI-generated video summaries, and launching new templates in its “YouTube Create” app. Some interesting additions to consider. First off, YouTube is expanding its Hype program to more regions, which will give…

Reddit’s looking to give marketers more insight into Reddit discussions, with the expansion of its Reddit Pro Trends tool to its mobile app. Reddit launched Reddit Pro Trends on desktop back in January, and now, it’s available in Reddit’s mobile analytics as well, providing more capacity to research Reddit data. As explained by Reddit: “You…

Following on from TikTok adding a new “Campus Verification” option to help college students connect in the app, Instagram is now adding the same thing, providing a means for students to showcase their college or university via their IG presence. As you can see in this example, Instagram’s partnering with student verification platform UNiDAYS in order…

Stuck for ideas for your YouTube content? This could help. YouTube has published a new listing of seven ways to come up with content ideas, which could help to spark your thinking about your next clip. And while some of these are things you’ve probably thought of already, it is worth noting the ideas, and…

In what could be a major win for social platforms, the White House has signaled that it’s planning to take a stronger stand against the EU Digital Services Act (DSA), which has cost Meta, in particular, billions in fines in recent years, and which the Trump Administration says seeks to penalize U.S. businesses. As reported…

Ever feel like high-quality video content is out of reach unless you have a crew, a studio, and a hefty budget? Wondering how solo creators and small teams are suddenly producing cinematic content without hiring editors, voice actors, or animators? Google Veo 3 transforms text prompts into pro-level videos, complete with character dialog, animation, and…

Looking for ways to grow your Instagram following? This may help. The Instagram for Business team recently posted a range of tips on how to get more engagement, by using different content approaches, in line with your preference and/or capacity. The tips here range from how often you should be posting Reels, how carousels drive…

As more and more people turn to AI chatbots to get answers to their queries (whether they specifically set out to or not), it’s worth taking note of where those AI answers are coming from, and which platforms are the most sourced by AI responses. And according to this study, based on research conducted by…

Elon Musk is embarking on yet another expensive, but likely fruitless, legal challenge against a market opponent, with Musk’s xAI lodging a lawsuit against both Apple and OpenAI over alleged market collusion, which is designed, xAI claims, to stifle potential competition. Earlier in the month, after the launch of xAI’s latest Grok 4 model, Musk…

Even if TikTok does end up getting banned in the U.S., it still has significant potential to make big money in other markets, based on its rising ad business, and increased interest in its in-app shopping options. According to a new disclosure in the U.K., TikTok saw a big boost in revenue in 2024, rising…