Category: Social Media

After experimenting with its live-stream leaderboards to encourage viewer engagement over the past few months, YouTube is now adding more control options, so that creators can decide when these leaderboards are shown within their broadcasts. Originally announced back in July, YouTube’s live leaderboards list the most engaged viewers within a broadcast, ranked by “XP,” which…

TikTok has announced some new tools for creators, and expanded revenue opportunities, including AI-powered editing to convert longer videos into short clips, topical inspiration based on in-app trends, and a bigger share of revenue for subscriptions. First off, TikTok’s rolling out a new AI-powered video editing option called “Smart Split,” which will automatically clip, reframe,…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. An important note for those who use security keys to access X (formerly known as Twitter), especially those of you who may not have logged into the app for a little bit. X is prompting all users…

Are you treating AI like an intern when it could be your chief marketing officer? Wondering how to transform AI from a basic task assistant into a strategic partner for your business? In this article, you’ll discover how to build your very own AI chief marketing officer that can help you analyze data, provide strategic…

X has added a fifth AI companion to the app, with a new character called “Mika,” providing another option to engage with X’s evolving AI tools. Mika is the latest addition to xAI’s growing suite of bot options, with these characters able to engage in back-and-forth conversation, and interact like real people (to some degree),…

Pinterest is adding a new way to nudge users towards potentially relevant products in the app, with AI-powered recommendations now being added into your Pinterest board display, highlighting items that you might like, based on your usage and saved Pin history. As you can see in these examples, Pinterest’s new AI-recommended board additions will give…

October is Cybersecurity Awareness Month, and TikTok has launched a range of new tips videos and pointers to help users improve the security of their profiles, and ensure they avoid common scams and schemes. Because more and more people are falling for online scams, with the FBI’s Internet Crime Complaint Center reporting a record $16.6…

Are you struggling to get more people to open your marketing emails? Want to discover the proven techniques that make subscribers click and engage with your content every time? Email marketing expert Chase Dimond shares some of his top engagement strategies in this overview. Here’s a summary of what’s covered: Urgency Personalized FOMO (Fear of…

Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. While its fate in the U.S. remains unclear, TikTok is also pushing back against EU regulations, as the company faces new fines for failing to police illegal content. Late last week, EU regulators accused TikTok and Meta…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Oh wow, Meta has implemented another “new” element, this time inspired by TikTok once again. Late last week, Instagram chief Adam Mosseri announced that Instagram is now getting a “Watch History” feature, which will make it easier…