Category: Social Media

Pinterest has launched a new “Educators’ Fund” initiative, part of its broader “Pinterest for Teachers” element, which aims to help support creators who share educational content, in order to assist in the usage of Pinterest for learning-based activities. The program, which is currently only available to U.S.-based Pinners, aims to help maximize the use of…

Snapchat is rolling out some new options to help drive ongoing engagement, and cater to group chats in the app, with “Infinite Retention,” which enables users to save their chats in the app ongoing, and “Group Streaks,” which, as it sounds, will provide another means to gamify ongoing connection in the app. First off, on…

Looking to utilize LinkedIn ads in your social media marketing strategy? This will help. LinkedIn recently published a new overview of how to get the most out of your LinkedIn campaigns, including notes on how to choose the right objectives for your aims, how to set up your campaigns, how to measure your performance, and…

Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and additional qualifiers to help guide its AI-powered ad targeting. First off, on Reels promotions. Meta’s expanding Reels trending ads to more advertisers, which enables marketers to place their ads alongside…

AI chatbots are set to come under regulatory scrutiny, and could face new restrictions, as a result of a new probe. Following reports of concerning interactions between young users and AI-powered chatbots in social apps, the Federal Trade Commission (FTC) has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide more information on…

TikTok has officially launched the next stage of its European data separation project, with construction now underway on a new data center in Kouvola, Finland. As you can see in this image, this week, local officials from Kouvola participated in the ceremonial launch of the new project. TikTok’s Kouvola data center project, which is being built…

As it seeks to highlight its potential for brands from an expanding array of industries, Reddit has shared some key insights from its recent Health Summit event, where it presented the latest Reddit usage and trend data to more than 170 brand representatives from the healthcare and pharmaceutical industries. And if your business is looking…

Looking to learn more about Pinterest, and how you can use it to maximize your marketing efforts? It could be worth tuning into Pinterest’s upcoming “Pinterest Presents” event, where the platform will present its latest innovations and updates, along with usage notes, trend data, and more. As explained by Pinterest CEO Bill Ready: “Each year,…

Pinterest has shared some new insight into rising search trends, which could help to guide Pin marketing approaches heading into summer in the southern hemisphere. Pinterest has already provided a range of insights into rising trends and topics of interest for your planning, but this new guide looks more specifically at summer-themed activity, and what…

Reddit’s looking to get more publishers involved in its various communities, with the addition of three new tools that are designed to help web publishers share their content, and analyze engagement within the app. First off, Reddit’s rolling out a new “Links” tab in Reddit Pro, its dashboard of publishing and analytics tools which it…