Category: Social Media

AI is the tech trend of the moment, attracting billions of dollars of investment, and driving major market shifts, based on the potential that AI-based tools seemingly have to change how we work, live, and more. Governments are also getting involved, as they seek to win the AI race, which is pushing even more money…

Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps, and becoming a bigger part of the broader content experience on both. Indeed, late last year, Meta reported that users now share 3.5 billion Reels daily across Facebook and Instagram,…

Threads is looking to help more people discover relevant conversations and people in the app, by prompting users to add interests to their profile, in order to improve discovery and connection. As you can see in this example sequence, users are now being prompted to add interests to their Threads profile, to showcase what they’re…

As it continues to put more focus on video content, in order to tap into broader engagement trends, X is experimenting with an updated video playback UI, which would move the engagement counts up from the bottom of the screen, and the function buttons into the lower black bar along the bottom. As you can…

After adding its engagement-focused Blend option for Reels sharing last week, Instagram is also working on another way to encourage more interaction, this time within Stories. As you can see in this example, posted by app researcher Alessandro Paluzzi, Instagram’s experimenting with a new Stories element called “Storylines”, which are essentially collaborative Stories built by…

If you need a reminder that YouTube is the new TV, this latest data from Nielsen further solidifies the online video giant’s expanding TV presence. According to Nielsen’s “The Gauge” overview of the biggest streaming video services in the U.S., YouTube reached a new high of 12% of overall streaming watch time in March. As…

YouTube has published a new report into the rising significance of virtual influencers, and how AI-generated or digitally-enabled entities are gaining traction, both on YouTube and more broadly. Which may sound farfetched, it’s a little strange to consider that non-human characters are somehow building bigger followings than real people online. But in a rising number…

Snapchat has shared an update on its efforts to combat child sexual exploitation and abuse, as part of its participation in the U.S. Department of Homeland Security’s “Know2Protect” program, which aims to raise public awareness about the risks of child sexual exploitation and abuse (CSEA) online. Launched in April last year, Know2Protect aims to help…

Are you struggling to stay consistent with posting on LinkedIn? Want a simple strategy to create a full week of engaging LinkedIn content in just one hour? You’ll find a LinkedIn posting plan in this infographic from Ruben Hassid. Here’s a quick summary: Find one problem Solve it in 7 ways Find 7 different content…

After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat. As you can see in these example screens, you can now create a Blend feed, which…