Well, this is something. According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch. Which is ambitious to say the least. OpenAI announced an upcoming beta…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has published new data which shows that Snapchat users are increasingly seeking information on social apps to help guide their financial services decisions, which could present significant opportunity for finance marketers looking to promote their latest…
With Snapchat’s first-ever AR-enabled glasses set for launch later this year, the company is now sharing previews of its evolving AR functions, and features that will be built into its new AR device. Over on the Snapchat Engineering Blog, it’s shared a preview of its new “Shared Experiences” element built into Snap’s Specs, which will…
After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are already driving performance improvements, and creating more personalized, more fun experiences in its apps. Though I’m not sure that I would describe many…
Another quarterly update from Microsoft means another quarter of “record engagement” from LinkedIn, as the platform seemingly continues to go from strength to strength under the Microsoft brand. As a quick recap, we used to get in-depth performance data from LinkedIn within its own quarterly updates, which outlined user numbers, ad revenue, etc. But after…
X has announced a new partnership with Warner Brothers Discovery (WBD) for coverage of the upcoming Winter Olympics, with the deal enabling X to share exclusive Winter Olympics content with audiences in Europe and the U.K. That’ll also provide more opportunities for marketing tie-ins and promotions, as X looks to capitalize on the popularity of…
As you’ve no doubt noticed, scammers are increasingly targeting people with fake job offers, with seemingly big-name companies randomly reaching out and claiming that they’ve recognized your skills, making you a perfect fit for a role with their business. These are not legit, and I dare say no major organization is ever going to randomly…
Social media professionals have a lot to consider as they plan for 2026. Some of the trends likely to shape the industry going forward could be widespread, such as a focus on short-form video. Others will be platform specific, such as Reddit users’ increasingly negative attitude toward ads on the platform. Alongside these developments, algorithms…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss…
Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the anticipated launch of its first AR-enabled Specs later this year. As explained by Snap: “Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc. Establishing Specs Inc. as a…
