LinkedIn Shares Insights into How to Build a B2B Brand

LinkedIn Shares Insights into How to Build a B2B Brand

LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach. LinkedIn’s 21-page “B2B Marketing Benchmark: The Influence Report” incorporates feedback from over 1,500 decision-makers, providing specific insight into how to connect with them, and what they’re looking…

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TikTok Reaches 30 Million UK Users

TikTok Reaches 30 Million UK Users

Amid ongoing concerns about data access, and its potential connection to the Chinese government, TikTok has shared some new data on its usage in the U.K., and its rising contributions to the British economy. According to TikTok, the app now serves over 30 million U.K. users, making this its single biggest European user market. TikTok…

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