Threads is looking to help users post longer missives, with the addition of a custom text editor, which attaches a separate text window to your update. As you can see in these examples, posted by Robert Nickson, Threads is live testing a new text editor, which provides an easy way to expand your post into…
Pinterest has added a new certification to its Pinterest Academy education platform, while it’s also added a new badge type to help showcase your Pin marketing knowledge. Pinterest Academy offers a range of courses designed to help you make the most of Pinterest for your marketing efforts, while also demonstrating your knowledge, via approved certifications…
TikTok’s looking to further reinforce its status as the top music discovery app via a new ad campaign that seeks to showcase how TikTok helps music fans find their next favorites. The “See Where Music Takes You” campaign uses music from viral sensation Ravyn Lenae, and demonstrates how the app can help connect music fans…
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external…
Honestly, I have no clue why digital media platforms are so convinced that we all need ways to make ourselves sound smarter or more interesting than we are, but that does appear to be a primary use of AI, based on the tools they’re making available in their apps. The latest variation of this comes…
Meta has published its latest Community Standards Enforcement Report, which outlines all of the content that it took action on in Q2, as well as its Widely Viewed Content update, which provides a glimpse of what was gaining traction among Facebook users in the period. Neither of which shows any major shifts, though the trends…
X is adding another way to view expanded interaction with X posts, with a new “View quotes” quick link within the lower function bar options on updates. As you can see in this example, some X users are now seeing a new “View quotes” in the expanded post view in the app. That’ll give you…
LinkedIn has announced an expansion of its BrandLink ad placement program, which enables brands to place their video ads alongside publisher and influencer content in the app, facilitating more reach, and potentially higher trust, based on effective placement. Because despite the rise of AI chatbot tools, people still seek out the advice of trusted voices in…
Meta has announced a technical update to its Marketing API, which is designed to enable expansion of its Advantage+ promotions via third-party inputs. With the usage of its automated Advantage+ promotions rising, and driving better results for many brands, Meta is now moving to align its Marketing API around more effective Advantage+ use, by making…
Google has announced a new update to its Gemini AI image generation tools, which could help you produce better images for your promotions, while it’s also announced a new loyalty program option for retailer advertisers via Google listings. First off, on its latest Gemini update. Google says that it’s updated its AI image generation process,…
