LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting more attention in the app. And if you’re looking to put more emphasis on LinkedIn,…
Make no mistake, Elon Musk’s X project is a failure, and was on a solidifying path to bankruptcy, before Elon “saved” the platform by utilizing the political clout that he gained through the app to set his broader “X Corp” body of projects up for ongoing success. Though the tactics that he’s used in doing…
Meta has published some new insights into the content consumption habits of Gen Z, and how marketers need to align with these shifts in order to maximize the impact of their promotional and branding efforts. In collaboration with BAMM Global, Meta conducted surveys to glean more insight into the social media habits and motivations of…
This could be handy. Messenger has updated its file size sharing limit to 100 megabytes, which will make it easier to distribute video clips, in particular, via your DMs. As outlined in the above video overview, Messenger has increased its file size limit from 25MB to 100MB. Well, it was 10MB, but Messenger did increase…
Looking to improve your LinkedIn approach in 2025? This could help. LinkedIn has launched a new “Create on LinkedIn” mini-site, which includes a range of posting tips, best practices, examples, and more. And there’s a heap of info to take in, which could make this a valuable site to tag for reference as you go…
It seems that Zuckerberg’s realignment with the Trump Administration hasn’t paid off in the first key test of that relationship. This week, Meta will head to court to defend itself against the FTC’s bid to force the divestiture of both Instagram and WhatsApp, over what the FTC argues is anti-competitive behavior from Zuckerberg’s social behemoth….
With AI chatbots now prompting us in virtually every app and online experience, it’s becoming more common for people to converse with these tools, and even feel a level of friendship with their favorite AI companions over time. But that’s a risky proposition. What happens when people start to rely on AI chatbots for companionship,…
Snapchat has shared a new report into the latest consumer travel trends, and how Snap ads can help you connect with travelers ahead of the Summer season. The report, conducted in partnership with Publicis Media and NRG, looks at how different ad approaches can help to engage travel shoppers, along with the specific elements that…
Snapchat’s rolling out a new ad option which will enable brands to sponsor Snap’s own creator education events. Which might sound a little strange, but it could hold appeal for brands looking to find new content partners, and extend their reach in the app. The new option will enable brands to sponsor “Snap Schools,” which…
This could be a big help for LinkedIn marketers looking to tap into the latest video trends in the app. Today, as part of Canva’s broader app redesign, it’s also added new LinkedIn video templates, which will make it easier to create engaging video content for the app. The new video templates will provide simple…
