Category: Social Media

As it continues to develop its in-stream shopping tools, TikTok has launched an expanded badge system to highlight reputable sellers, based on various qualifiers in the app. As you can see in these examples, TikTok has begun displaying revised badges on seller profiles, which also include its “Official Shop” and “Authorized Seller” tags, to highlight…

X has provided some new data on user engagement around the return to school, and how marketers can tap into this expanded chatter to promote relevant products. X’s “Back to School” marketing guide provides an overview of posting activity, which increased last year in the lead up to the beginning of school. X has also…

Pinterest has announced a new partnership with affiliate shopping platform LTK, which will see the best-performing image posts from LTK automatically cross-posted to Pinterest as well. LTK (which is acronym for “like to know”) provides a platform for influencers to showcase affiliate products, via shoppable posts, similar to social media updates. So, really, it’s pretty…

WhatsApp has posted its latest monthly overview of recent app updates, some of which we’ve reported on already, while others are smaller changes that have been rolled out with little fanfare. WhatsApp’s been publishing its monthly feature round-ups since April, in order to ensure that all users are aware of the latest tweaks and changes…

Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance. First off, Snapchat’s adding an option that will enable you to create videos from your Memories, essentially building a highlight reel clip of your favorite Snap moments. As…

Reddit has published a new report which looks at its rising influence on purchase behavior, as more people turn to Reddit conversations to inform their choices. Because Reddit users are informed, and have real-world experience with the products they’re discussing. Subreddit communities are also highly engaged, and with its crowd-sourced upvote system, that also helps…

Pinterest has announced some new AI-powered display and discovery tools, to help marketers showcase their products, and tap into the latest relevant trends in their sector. And given that Pinterest now has 570 million discovery-focused users, these could indeed be valuable additions to your process. First off, Pinterest is rolling out a new AI-powered collage…

Snapchat’s adding another element to its popular Snapchat+ subscription offering, with “Lens+,” which will provide exclusive access to a range of additional AR experiences that are only available to paying users. So now, not only will you be able to pay for the 30+ add-on features of Snapchat+, which aim to enhance your overall in-app…

LinkedIn has announced a new integration with Adobe Express, which will enable you to create video content using Adobe’s extensive array of creation tools. As you can see in this video, using the new LinkedIn integration, Adobe Express users will be able to create content using Adobe’s templates and AI tools, with specific elements designed…

Meta’s looking to take the next major steps in AI development, which has become a key focus for Meta CEO Mark Zuckerberg, as he eyes a new era of digital interaction, where true artificial intelligence can be achieved. Meta’s latest project on this front is its V-JEPA 2 world model, which can help computer systems…