This could be a valuable addition. Reddit has announced a new community insights element, which will enable you to dig into Reddit conversation trends around different topics, so you can get a better understanding of what’s being said about your brand and/or niche. Building on the insights already available in Reddit Pro, which Reddit launched…
Pinterest and grocery delivery platform Instacart have announced a new partnership that will enable Pinterest advertisers to target their ads based on Instacart engagement data, while also making Pinterest ads directly shoppable via the Instacart platform. Which could be of specific value for food and recipe-related brands, enabling them to tap into Instacart customer and…
TikTok’s announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more. First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. As you can see in this example, now, TikTok can generate platform-specific styled video…
TikTok has shared some new stats on in-stream shopping engagement in the app, which it says has seen a big rise over the past year. According to TikTok, Americans, in particular, are warming to its TikTok Shop offerings, as it continues to promote its in-app buying options to its billion-plus users. As per TikTok: “Over…
Influencer marketing budgets are growing, as more and more brands look to tap into the popularity of online creators to boost their branding efforts. Because these days, big-name YouTubers and TikTok stars are just as recognizable as TV and film actors, while there are also many niche-specific influencers offering more specialized reach, as well as…
YouTube’s added another revenue opportunity for creators, with its “Player for Education” program giving creators a share of any revenue earned when their content is embedded as part of a schools initiative. That could be a big boost for certain creators who make videos that include an educational element, and could lead to more educational…
Meta’s working on a new way to spark more interest in its evolving VR experiences, with users now able to view a list of “Avatar Quests” on Facebook and IG, which relate to various VR experiences. As you can see in this example, shared by app researcher Jonah Manzano, some users are now able to…
Instagram’s rolling out some new sharing features, along with a new campaign to highlight creativity in the app, which will be headlined by a range of popular musicians. Because Instagram would love to become the home of music sharing. TikTok is the leader on this front, with TikTok trends now playing a significant role in…
As Meta continues to encourage the creation of content via its own AI generation tools, it’s also seeing more harmful AI-generated images, video and tools filtering through to its apps, which it’s now taking legal measures to stamp out. Today, Meta has announced that it’s pursuing legal enforcement against a company called “Joy Timeline HK…
Reddit’s added a new option to turn comments into posts of their own in the app, in order to encourage more conversations on key topics of interest, while it’s also got some new analytics tools for users. Which won’t have the same value as they do in other apps, but could provide some interesting data…
