Facebook’s going all in on Reels, literally, with all videos in the app soon to be classed as Reels, and fed into the Reels feed. As explained by Facebook: “In the coming months, all videos on Facebook will be shared as reels, eliminating the need to choose between uploading a video or Reel. Reels on…
YouTube’s looking to help creators establish more brand partnership opportunities via a new “Open Call” element within its BrandConnect platform, which will enable brands to post opportunities for prospective creators to apply to work with them. As you can see in this example screen, via this new initiative, brands will be able to invite creators…
YouTube’s rolling out an updated shopping button for Shorts, while it’s also giving more channel managers access to its Communities option, providing more ways to engage with your audience in the app. First off, on shopping in Shorts. YouTube’s announced an updated display for product listings within Shorts clips, with product stickers to be displayed…
Yeah, I’m still convinced that Meta’s ever going to go all-in on fediverse sharing, and its support of decentralized social media via a network of independent servers. But it is pushing forward with its fediverse experiments in Threads, with the platform today getting a couple of new features for fediverse-connected users. To recap, at launch,…
Social platforms have overtaken TV as the key news source for Americans, while influencers are also now playing a bigger part in the broader dissemination of news and information. That’s according to the latest Reuters Institute “Digital News Report,” which incorporates responses from 100,000 people across 48 countries, providing perspective on their digital content consumption…
Pinterest has launched its first-ever product collaboration, with the platform co-branding a new product from Chamberlain Coffee, the coffee company founded by influencer Emma Chamberlain. Pinterest will co-brand a limited edition coffee mix, which will be promoted and sold within the app. As explained by Pinterest: “The limited-edition ‘Sea Salt Toffee Flavored Blend’ will be available…
Meta’s announced some new AI-powered ad options, including image-to-video generation, branding in AI-generated video clips, business AIs to respond to customer queries, and more. First off, Meta’s previewed the next generation of its AI video generation tools, which will enable advertisers to convert multiple images into video clips. The video clips will be animated, and…
With WhatsApp gaining momentum in more regions, Meta’s looking to revisit its plans for ads in the app, in order to monetize the platform’s now 2 billion active users. Which, as Meta has found every time that it’s tried to insert ads into its messaging elements, is something that it needs to tread very carefully…
Pinterest has partnered with e.l.f. Beauty on a first-of-its-kind color analysis activation, which will enable Pinterest users to get feedback on ideal color combinations for their skin. As you can see in these examples, using the “e.l.f.nalysis” activation, you can either upload a selfie or a photo from your camera roll (I’ve nominated Mr. Pitt…
After Snapchat announced that it’s planning to launch its own AR glasses to consumers next year, Meta has hinted at the next stage for its smart glasses, with the next iteration of its AI-powered wearables set to be launched later this week. A new “Oakley/Meta” profile has been launched on Instagram, teasing a June 20th…
