Snapchat is super keen to raise awareness of marketing opportunities in Q5, with recent Snap data showing that 88% of U.S. Snapchatters shop for gifts in the post-Christmas period. The potential here could be a big winner in Snap’s end-of-year revenue push, and it’s looking to raise awareness among advertisers to boost ad spend in…
Struggling to understand what agentic AI actually means? Wondering how to cut through the hype and start implementing agentic AI that truly works for your business? In this article, you’ll discover a practical framework for understanding and implementing agentic AI, from simple prompting techniques to fully autonomous systems. Why Agentic AI Matters for Modern Marketers…
Facebook has added a new naming option in Facebook Groups, with members now able to go by their chosen nicknames within group discussion. As you can see in these examples, when creating your profile within any Facebook group, you can now choose to use a nickname, instead of your real name, along with an alternative…
TikTok has launched another avenue to help drive more ad spend in the app, this time via “TikTok Foundry,” a new program that will enable venture capital and private equity firms to enlist TikTok’s ad experts to assist their portfolio brands in maximizing their brand presence in the app. So, essentially, investor firms will now…
YouTube’s trying out a new way to give users more control over the videos they see in their home feed, via a feed customization option that would enable you to update your algorithmic recommendations through conversational prompts. Which sounds similar to the algorithm training options being built by both X and Instagram, using AI chat…
Threads is making it easier to add people into your group chats in the app, with the option to share an invite link, meaning you’ll no longer need to invite people individually to join your group. As you can see in this example, now, within your Threads DM options, you can access a new invite…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Elon Musk has finally come good on his promise to “make comedy legal again” on X, though probably not in the way that he intended. Over the weekend, X flipped the switch on its new “About this…
YouTube is looking to help creators avoid a wider range of penalties with their uploads, by expanding its pre-publish checking tool to cover more types of potential violations. YouTube’s pre-publish checks tool, which it first launched back in 2021, analyzes the content of your upload for a range of potential violations, including copyright concerns and…
Despite its efforts to be classified as a messaging app, instead of a social platform, in order to avoid the coming social media age restrictions in Australia, Snapchat has now accepted that it will be required to abide by the new laws, which will come into effect on December 10th. And like Meta, it’s now…
Another major legal challenge is mounting for Meta, with a group of U.S. parents and school leaders alleging that Meta ignored major risk red flags, in order to maximize usage and profit, despite warnings, including those from its own internal leaders. According to a new filing in the Northern District of California, which has been…
