Reddit has published a new report that looks at its value for technology marketers, and how Reddit’s evolving ad offerings can help to drive sales activity for tech brands. The report, conducted in partnership with TransUnion, incorporates a meta-analysis of past Media Mix Modeling studies, in order to better understand the benefits of Reddit ads…
YouTube has published a new study that examines how young audiences utilize YouTube for education, aside from entertainment, which could prove to be a crucial step in the platform’s broader effort to avoid restriction under new age access laws. The report, conducted in partnership with youth consultancy Livity, incorporates feedback from over 7,000 young people…
It was spotted in testing last month, and now, Threads has officially announced its new in-stream counter for posts within a Thread, which will make it easier to understand how long each series of posts is within the app. As you can see in this example, Threads is rolling out an auto-inserted thread count to…
Snapchat is taking another step into generative AI, with its new “Imagine” Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta’s “Imagine Yourself” AI option, or YouTube’s “Dream Screen,” or TikTok’s “AI Self” process, or even…
Instagram is rolling out the option to pin your own comments on your posts, which will provide another way to expand upon your text captions, and add additional info within the comment stream. Instagram added the option to pin comments back in 2020, with users able to pin up to three comments from users in-stream….
Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that…
TikTok has reported that it’s reached a new usage milestone in Europe, with 200 million Europeans now logging into the app each month. As per TikTok: “More than 200 million people across Europe now come to TikTok every month to express themselves, be entertained, learn a new hobby or skill and find or grow a…
After it was spotted in initial testing last week, Threads has now officially launched its new text expansion option, which will enable users to attach an additional, in-stream text note of up to 10k words to your Threads updates. As you can see in these example screens, Threads’ longer text attachment option, accessible via a…
LinkedIn is looking to take on scammers who falsely present themselves as recruiters or company representatives in the app, with an expansion of its company verification option, while it’s also making workplace verification required when a member adds or updates a leadership or recruiter-related role. And both could be significant additions. First off, on the…
TikTok’s adding another shopping-type functionality to the app, this time for purchasing movie tickets in-stream, via a new partnership with Fandango. As you can see in these examples, TikTok users will now be able to purchase movie tickets in the app, via a direct “Get tickets” CTA button linked to dedicated movie promotions in-stream. As…
