Category: Social Media

If you need a reminder that YouTube is the new TV, this latest data from Nielsen further solidifies the online video giant’s expanding TV presence. According to Nielsen’s “The Gauge” overview of the biggest streaming video services in the U.S., YouTube reached a new high of 12% of overall streaming watch time in March. As…

YouTube has published a new report into the rising significance of virtual influencers, and how AI-generated or digitally-enabled entities are gaining traction, both on YouTube and more broadly. Which may sound farfetched, it’s a little strange to consider that non-human characters are somehow building bigger followings than real people online. But in a rising number…

Snapchat has shared an update on its efforts to combat child sexual exploitation and abuse, as part of its participation in the U.S. Department of Homeland Security’s “Know2Protect” program, which aims to raise public awareness about the risks of child sexual exploitation and abuse (CSEA) online. Launched in April last year, Know2Protect aims to help…

Are you struggling to stay consistent with posting on LinkedIn? Want a simple strategy to create a full week of engaging LinkedIn content in just one hour? You’ll find a LinkedIn posting plan in this infographic from Ruben Hassid. Here’s a quick summary: Find one problem Solve it in 7 ways Find 7 different content…

After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat. As you can see in these example screens, you can now create a Blend feed, which…

Pinterest has added a new way to showcase your Pinterest marketing skills, with a new type of badge that you can earn via its Pinterest Academy education platform. Now, you can earn and share your “Performance Essentials” achievement, which is awarded to those who complete the latest Pin Academy course. As explained by Pinterest: “Starting…

TikTok has renewed its media partnership with Major League Soccer (MLS), which will see the U.S.-based soccer league continue to share exclusive content to the app. TikTok signed its original partnership with MLS back in 2023, which has seen the league build a strong following in the app, which it’s now looking to expand on…

Looking to get into YouTube Shorts, but only have long-form content? YouTube’s keen to help, because Shorts are now driving a lot more engagement in the app, and as such, feeding in more short-form content is likely to be a win, both for YouTube and for creators. Over on the YouTube blog, it’s shared a…

Meta’s change in approach to political content appears to be driving more referral traffic from the platform once again, with new data showing that total referral traffic from the app is up 74% year-over-year for some of the biggest publisher sites. According to new analysis conducted by Similarweb, and shared with Press Gazette, Meta’s revised…

As you’re no doubt aware, Meta is defending itself against an FTC antitrust case at the moment, which has seen Meta CEO Mark Zuckerberg face several days of questioning in a federal court, in regards to the company’s acquisitions of Instagram and WhatsApp, and is motivations in buying up potentially competing apps. And most of…