Category: Social Media

LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualified Leads Optimization,” which can now be applied to any campaign using the Lead Generation objective, enables brands to set their own definitions around this element, in order to…

YouTube’s provided an update on its expansion of automatic dubbing, while it’s also shared a new way to use its live-stream gifting tools, and some tips on how creators can maximize their gifts. First off, on auto-dubbing, a highly-anticipated option that enables YouTubers to automatically share their content in different languages, by activating audio translations…

In what may amount to the biggest head fake in digital advertising history, Google has now announced that it won’t be making any changes to cookie tracking in Chrome after all, abandoning the final elements of its years-long “Privacy Sandbox” transparency and privacy push. Well, Privacy Sandbox as a project will continue, but it will…

Looking to get a better handle on Pinterest for your marketing efforts? The platform has been on a steady rise over the past couple of years, with its advancing discovery tools helping more shoppers find the items they way from its expanding shoppable catalog. And with 553 million monthly active users, there’s a huge audience…

Bluesky has taken another step in replicating the Twitter of days past, by adding blue verification checkmarks to approved users. As you can see in this example, from the profile of Bluesky CEO Jay Graber, Bluesky’s taking a slightly different approach with its checkmarks, with a round marker displayed on verified user profiles, which replicates…

AI is the tech trend of the moment, attracting billions of dollars of investment, and driving major market shifts, based on the potential that AI-based tools seemingly have to change how we work, live, and more. Governments are also getting involved, as they seek to win the AI race, which is pushing even more money…

Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps, and becoming a bigger part of the broader content experience on both. Indeed, late last year, Meta reported that users now share 3.5 billion Reels daily across Facebook and Instagram,…

Threads is looking to help more people discover relevant conversations and people in the app, by prompting users to add interests to their profile, in order to improve discovery and connection. As you can see in this example sequence, users are now being prompted to add interests to their Threads profile, to showcase what they’re…

As it continues to put more focus on video content, in order to tap into broader engagement trends, X is experimenting with an updated video playback UI, which would move the engagement counts up from the bottom of the screen, and the function buttons into the lower black bar along the bottom. As you can…

After adding its engagement-focused Blend option for Reels sharing last week, Instagram is also working on another way to encourage more interaction, this time within Stories. As you can see in this example, posted by app researcher Alessandro Paluzzi, Instagram’s experimenting with a new Stories element called “Storylines”, which are essentially collaborative Stories built by…