Category: Social Media

TikTok has shared some new data on the potential of its Search Ads, which place brand results into relevant search queries within the app. TikTok added Search Ads back in 2023, which, as noted, will display your ads within related search queries in the app. And with TikTok users conducting billions of searches in the…

X has published its latest overview of how it ranks content, in order to maximize user engagement, with a full listing of the codebase for its “For You” timeline, which is the primary feed for X users. Though you can default to the “Following” feed instead, and I’d hazard a bet that many X users…

Video is where it’s at on LinkedIn, with video watch time in the app rising 36% year-over-year, while video posts are also now shared 20x more than any other content type. If you’re serious about maximizing your LinkedIn performance, video needs to be a part of your strategy, and this week, LinkedIn has shared some new…

With AI tools playing a growing role in product discovery, it makes sense for brands to explore new opportunities on this front, which can utilize the strengths of AI to enhance the shopping experience. Which is what Ralph Lauren has done with its latest AI element, with Microsoft’s AI tools powering a new product matching…

I really want to believe that Snapchat can succeed, and show that a smaller player in the social media market, which is reliant on its relationship with its audience, can challenge the bigger, billionaire-backed giants in the space. But right now, I just don’t see it. In its most recent earnings announcement, Snapchat reported a…

Looking to get started with your own TikTok Shop, and selling your products direct in the app? Depending on how you feel about its potential impending ban in the U.S., it could be worth considering. TikTok shopping has now expanded into more than 750 product categories, while overall sales in the U.S. have increased 120%…

Are you struggling to keep up with the relentless pace of AI? Wondering how to move beyond simple prompts and chatbots to build AI systems that transform how your business operates? In this article, you’ll learn what AI operating systems are, why they represent the next level of AI for business, and how to build…

As Meta’s Edits video app continues to add new features, TikTok’s CapCut is also rolling out some new options, as it seeks to maintain its place as a top video editing app. First off, CapCut recently added a new LinkedIn integration, which enables CapCut users to export videos from CapCut to LinkedIn direct. As you…

Meta is set to come under regulatory scrutiny once again, after reports that it’s repeatedly failed to address safety concerns with its AI and VR projects. First off, on AI, and its evolving AI engagement tools. In recent weeks, Meta has been accused of allowing its AI chatbots to engage in inappropriate conversations with minors,…

Reddit has published a new report that looks at its value for technology marketers, and how Reddit’s evolving ad offerings can help to drive sales activity for tech brands. The report, conducted in partnership with TransUnion, incorporates a meta-analysis of past Media Mix Modeling studies, in order to better understand the benefits of Reddit ads…