Category: Social Media

Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Despite various objections to the process, and after repeatedly seeking to have its platform exempted from Australia’s coming social media access restrictions for teens, YouTube is now alerting Australian users that anyone aged under 16 will be…

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people. Why Email List Segmentation Is Critical for Revenue Growth Many marketers…

TikTok’s in-stream shopping push still hasn’t caught on the way that it would like, but TikTok commerce is growing. Slower than it did in the Chinese version of the app, for sure, but the platform is now bringing in a heap of money from its steadily rising in-app sales. And TikTok’s latest Black Friday sales…

Threads is trying out a new way to help users attune the feed algorithm to their interests, by posting a message to “Dear algo” then including a note on what they want to see more or less of in the app. As you can see in this example, posted by Threads chief Connor Hayes, now,…

LinkedIn has published a new report which looks at evolving opportunities for SMBs, based on data gleaned from the 18 million small businesses that have a presence in the app. LinkedIn’s “How Small Businesses Can Win in 2026” report highlights key opportunities and developments, which may help SMBs tap into the right streams, in order…

This is interesting timing. Today, ahead of the Global Anti-Scam Summit, which is being held in Washington this week, Meta has shared some insights into its evolving efforts to combat scams in its apps, including these impressive data points: In the last 15 months, reports about scam ads have declined by more than 50%, and so far in 2025,…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Snapchat has shared some new data on emerging trends in car purchasing behavior among Snap users, based on research conducted by Alter Agents, which surveyed over 5,000 social media users who have recently bought a car, or are…

LinkedIn has published a new guide to effective B2B branding, which includes notes on the importance of maintaining a presence in the right spaces, and ensuring that your business is easily accessible, and available, when searchers need it. The 55-page guide, created in partnership with the Ehrenberg-Bass Institute, includes a range of notes on the…

It seems like every platform is talking up “Q5” at the moment, as they make their final pitch for the year in an effort to boost ad spend in that last gap between Christmas and New Year. And historically, this has proven to be a valuable opportunity for many brands. The reduced competition for attention…

Is Reddit part of your holiday season marketing plan, or maybe it’s on your radar for 2026? More brands have been considering Reddit, largely due to its presence in AI chatbot responses, with Reddit being among the most cited sources for AI answers. Reddit’s also seeing more usage, while it’s also the fifth most visited…