YouTube is celebrating its 20th birthday, and to mark the occasion, it’s launching a range of functions and add-ons to help users engage with the broader celebration. And some of them could end up being valuable, long-term additions to your YouTube consumption process. First off, YouTube’s also rolling out 4x playback speed for YouTube Premium…
Google’s AI overviews in search are now coming to YouTube, with its own variation of AI discovery tools within YouTube’s search display. Which sounds a little strange, but with every platform looking to shove AI into everything, it also makes sense. As explained by YouTube: “We’re experimenting with a new video results carousel that appears…
WhatsApp’s adding an additional layer of chat safety, with a new “Advanced Chat Privacy” option, that will further restrict how people can re-use your WhatsApp posts. As you can see in these example screens, “Advanced Chat Privacy” is a new toggle within your chat options, available for both direct and group chats, which institutes additional…
The European Union Commission has hit Meta with yet another big fine, this time for breaches of its data consent regulations, relating to the way in which Meta has sought to offer EU users alternatives to avoid providing their personal info for ad targeting purposes. The penalty specifically relates to Meta’s alternative subscription offering in…
Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app. Snap’s updated Safety Hub includes various app guides and advice for parents, as well as links to informational videos,…
Meta’s rolling out some new updates for its Ray Ban Meta smart glasses, including expanded live language translation, the ability to send IG messages, conversational AI, and more. First off, Meta’s giving more wearers access to its live translation feature, which enables you to hear a responsive translation of spoken language in your ear. As…
After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S. and Japan, Meta is now expanding Threads ads to all advertisers globally, providing another consideration for marketers’ social media promotion efforts. Optional Caption Courtesy of Meta As explained by Meta: “People come…
As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while also highlighting its latest “Advantage+ Creative” AI ad options. Advantage+ Creative enables Meta’s AI tools to generate multiple creative options for your campaigns,…
A year on from launching its Premium Company Pages subscription offering, LinkedIn has today provided some new insights into take-up of its business subscription option, along with the latest elements that it’s added to the product to enhance its paid tools. As noted, LinkedIn initially launched Premium Company Pages in limited testing last April, before…
LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualified Leads Optimization,” which can now be applied to any campaign using the Lead Generation objective, enables brands to set their own definitions around this element, in order to…
