I may be a little late to the party on this one, with Ramadan already underway. But if you’re looking to tap into the celebration this month, TikTok has published a new guide full of key insights to help shape your Ramadan marketing strategy in the app. The 30-page guide includes a heap of usage…
Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI’s efficiency with the nuanced…
Honestly, I do resent Elon Musk’s increasing political ties, not because of who or what he may believe in, but because it inevitably makes everybody who writes about electric cars, space discovery, or indeed social media, a quasi-political commentator by default, just for sharing observations about the latest news relating to his businesses. And today’s…
When we wanted to sell our home in 2019, it was, of course, a massive project. And like any large project involving multiple people, aspects and challenges, the best approach was to break it down and review the various steps and requirements. We needed to: think about what immediate repairs or upgrades can and should…
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc. There’s a heap to consider, so it’s not as easy as saying “x time…
My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes. Creating effective AI prompts is an art and science that can drastically elevate the capabilities of…
Looking for more ways to engage your TikTok followers? Maybe still image posts could be worth trying, and to help with this, TikTok recently published an overview of its still image posts, and how you can use them to best effect. As explained by TikTok: “TikTok’s photo posting feature allows you to connect with your…
Struggling with how to actually apply AI to your day-to-day marketing tasks? You’ve heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you’re looking to decode the role of…
One of the more interesting use cases for generative AI is their application in AI “agents”, or apps that utilize AI to actually undertake tasks for you, and automate outcomes. OpenAI recently moved into this next phase with its “Operator” agent project, which can interact with other websites to undertake specific tasks assigned to it….
In 1957, the Soviet Union launched Sputnik 1, the world’s first artificial satellite, marking the beginning of the Space Race. This achievement shocked the world and spurred the United States to accelerate its space exploration efforts. The technological advancements required for space exploration were immense, involving breakthroughs in rocketry, communications, and materials science. The political…
