Google Launches ‘Offerwall’ to Help Publishers Maintain Monetization Opportunities

Google Launches ‘Offerwall’ to Help Publishers Maintain Monetization Opportunities

As its AI previews cut referral traffic, Google’s looking to help publishers continue to generate income, via a new promotional offering that will enable them to effectively gate their content, in order to drive more subscriptions, showcase more ads, etc. Google’s new “Offerwall” system gives web publishers the option to add an additional pop-up alert…

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