Threads is now up to 150 million daily active users, rising from the 100 million DAU that Meta announced back in December, while Threads users are also spending more time in the app, which Meta says is a testament to its evolving AI recommendations engine. It’s the latest growth milestone for the app, which also…
YouTube is looking to help creators maximize the performance of their content on connected TV (CTV) screens, as CTV consumption continues to rise, and more creators drive more audience engagement from viewers in their lounge rooms. Indeed, YouTube has previously reported that its users now watch more than a billion hours of YouTube content on…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Get ready for new ad types on Threads, with Meta updating its Marketing API to prepare for new Threads ad formats, which could be another consideration for your holiday push. As explained by Meta: “As part of…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Google has launched a new AI experiment designed to help SMBs create better-looking, effective brand promotions, with the system able to scan your URL to identify your key branding elements, then build those into a range of…
B2B advertisers take note: Reddit has announced a new partnership with G2, which will enable software developers listed on G2 to extend their brand presence to Reddit, which could play a significant role in helping to link into emerging customer behaviors. G2 is one of the world’s largest software marketplaces, with more than 3 million…
Adobe has announced a new integration with YouTube which will enable Premiere creators to edit and post YouTube Shorts direct from the app, using a range of templates and tools to produce more professional-looking, effective Shorts clips. As you can see in this example, the new YouTube Shorts integration for Premiere will include a range…
After experimenting with its live-stream leaderboards to encourage viewer engagement over the past few months, YouTube is now adding more control options, so that creators can decide when these leaderboards are shown within their broadcasts. Originally announced back in July, YouTube’s live leaderboards list the most engaged viewers within a broadcast, ranked by “XP,” which…
TikTok has announced some new tools for creators, and expanded revenue opportunities, including AI-powered editing to convert longer videos into short clips, topical inspiration based on in-app trends, and a bigger share of revenue for subscriptions. First off, TikTok’s rolling out a new AI-powered video editing option called “Smart Split,” which will automatically clip, reframe,…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. An important note for those who use security keys to access X (formerly known as Twitter), especially those of you who may not have logged into the app for a little bit. X is prompting all users…
Are you treating AI like an intern when it could be your chief marketing officer? Wondering how to transform AI from a basic task assistant into a strategic partner for your business? In this article, you’ll discover how to build your very own AI chief marketing officer that can help you analyze data, provide strategic…
