After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance. As you can see in this example, shared by digital ads consultant Samantha…
Consider sharing with your audience Reading Time: 2 minutes In any business, you are always going to need to have a decent approach to marketing if you want the business to succeed. The truth is that there are lots of different ways you can approach this, but you will need to make sure that you…
Open source Twitter-clone app Bluesky has announced its latest app update, with longer videos, a new chat requests filter, and additional language translation options. The main update is an extension of its video limit, with users now able to post 3 minute long clips in the app. Up till now, Bluesky users have been limited…
Consider sharing with your audience Reading Time: 2 minutes One of the challenges facing B2B brands when it comes to influencer marketing is that there simply isn’t much data and information available to help guide marketers on how best to pursue campaigns and initiatives. How much should B2B influencers be paid? What kinds of work…
Mark Zuckerberg is high on AI, so high in fact that he’s invested billions into Meta’s own chip development process, so that his company will be able to build better AI data processing systems, without having to rely on external providers. As reported by Reuters: “Facebook owner Meta is testing its first in-house chip for…
20 ways you need to *stop* using AI for marketing today. The post How NOT to Use AI appeared first on The Social Media Hat. Source link
Look, I get that tech folk are super excited about generative AI, and the many possibilities of using smarter machine learning systems to facilitate expanded discovery from across the web. I understand the enthusiasm, but do we really need AI assistants absolutely everywhere? I mean, I opened up a PDF in Acrobat today and got…
Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don’t you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual…
TikTok’s added some new options for those selling items in the app, via TikTok Shop or otherwise, including enhanced controls for shipping and returns, and optional delivery terms. Which will give retailers increased flexibility in managing their sales through the app. As per TikTok: “You spoke. We listened. We’re here to make your seller journey…
Have you ever invested in a consultant, or done consulting work yourself? If so, you’re familiar with the process of “discovery” where the consultant learns about the key aspects of a business that are relevant to their field of expertise, then listens to the client share their biggest challenges and struggles. Once that’s been shared,…
