While TikTok’s in-stream sales push is seemingly gaining some traction, it’s clearly not happening fast enough, with the platform undertaking a new round of layoffs in its U.S. eCommerce division. As reported by Bloomberg, TikTok has initiated a third round of layoffs in its Shop department, which comes after the platform failed to meet its…
Meta’s adding another way to help Threads users stay in touch with the latest trending chatter, with new in-stream markers of trending topics that will help to guide users towards rising discussions. As you can see in this example, Threads is looking to drive more in-the-moment engagement around key events, by signifying trending topics in…
Snapchat has reached a new usage milestone in India, with the app now up to 250 million Indian users. That means that India is now Snap’s biggest user market, with the nation making up more than a quarter of Snap’s overall audience. As per Snap: “The India digital opportunity is massive, and Snapchat India is…
Reddit’s adding some new, automated ad tips to its Ad Manager platform, in order to help advertisers maximize their ad spend in the app. As you can see in this example, Reddit’s new ad recommendations aim to provide guidance and tips on key ways that you can improve your campaign performance, based on systematic analysis…
YouTube’s looking to provide channel managers with more tools to help grow their in-app communities, including updated audience engagement insights, and improved markers of interaction opportunities in-stream. First off, YouTube’s giving channel managers more insights into audience engagement, including expanded data on “New” and “Returning” viewers. As you can see in this example, YouTube will…
X is moving to the next stage of its Community Notes fact-checking process, with the addition of “AI Note Writers,” automated bots that can create their own Community Notes, which will then be assessed by human Notes contributors. As you can see in this example, X is now enabling developers to build Community Notes creation…
TikTok has announced a new partnership with wrestling league “Sukeban,” which will see TikTok host a range of exclusive content shared from L.A.’s Anime Expo later this week. As explained by TikTok: “Sukeban, the Japanese female pro-wrestling league and live events and entertainment brand, will partner with TikTok to deliver a special fan experience at…
This could be a significant hiring for X, and the future development of the app. Today, app designer Nikita Bier has announced that he is joining X as head of product, which will see Bier bring his expertise to the app, and could spark all-new growth opportunities. Bier is the creator of two previously viral…
Instagram’s rolling out the ability to actually listen to a preview of a song that you’ve shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements. So now, when you share a Spotify music sticker within your IG Stories, viewers will be able to listen…
This is slightly awkward, though a win for advertisers either way. Today, both Integral Ad Science (IAS) and DoubleVerify have each announced a new attention measurement element for Snapchat, which will provide more insight into how your Snap ads are driving engagement in the app. Though IAS is pitching theirs as “first-to-market,” and DoubleVerify is…
