This is a great feature addition for Reddit users, but for Reddit as a business, maybe not so much. Reddit has added a new option that will enable users to block all ads from a specific advertiser for a year at a time, which will save users from having to see the same irrelevant ads…
Today, the challenge we’re diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms. But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but…
A few weeks ago I was listening to a podcast episode from another marketer and AI-enthusiast, Dan Sanchez, and something he said about “Custom GPTs” really struck a chord with me. As a fellow podcaster, he was bemoaning how much time he was spending preparing for each interview. Reading people’s LinkedIn profiles, looking them up online,…
Have you ever wondered why some of your content just doesn’t perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis…
Lately, I’ve been grappling with a key challenge in the realm of AI and marketing — the often-overlooked biases embedded in our AI systems. As much as AI is revolutionizing our industry, it’s crucial to address the ethical concerns it raises. Today, I want to shed light on the ethics and biases inherent in AI-driven…
Brace yourself for a new influx of misleading posts on Facebook and IG, with Meta announcing that it’s launching the first stage of its Community Notes rollout early next week. Well, it probably won’t actually lead to a sudden rush of misleading posts, as people are posting way less to Meta’s apps than they have…
Are you wondering how the latest tech in AI is shaking up marketing? It’s no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are…
Google has outlined its latest updates to BrandConnect, its process for connecting creators with sponsored content opportunities, which includes a new central management hub to help brands stay across their various partnership efforts. As you can see in this example, now, within the Google Ads platform, you can view potential collaboration opportunities in the “Creator…
Ever feel like you’re always trying to catch up with the latest in AI for marketing? You’re not alone. AI is moving fast, and so is its impact on how we engage with our audiences. But don’t worry—there’s a fantastic way to stay in the loop: podcasts. Whether you’re commuting to work, hitting the gym,…
LinkedIn has published a new report on the state of SMBs, which looks at business growth opportunities, challenges in increasing business size, information sourcing, and more. And there are some valuable insights in here for marketers looking to reach smaller businesses, with a range of notes on where SMB managers are seeking information, and what’s…
