Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its ongoing relevance. First off, on usage. Meta added an additional 80 million users across its Family of…
Pinterest has announced the next evolution of its Inclusion Fund initiative, which aims to provide training and support to small businesses, independent publishers, and creator agencies that are owned and operated by those from historically marginalized communities. Well, kind of, as Pinterest has changed the requirements a little, but it’s essentially the same focus, just…
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest earnings update, where it also shared that Threads has seen a 35% increase in time…
TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you can see in this explainer (posted by social media expert Matt Navarra), now, you can…
Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period? Oh wow, it did. How totally unexpected. As you can see in this overview taken from Microsoft’s Q3 2025 performance update, LinkedIn once again saw 9% session growth in the measurement period, with “record engagement”….
So is Meta really going to roll out an army of AI bot profiles in its apps, which will interact with people like human users do? That’s what reports coming out of Meta HQ have suggested, with Zuck and Co. becoming increasingly enamored with the viability of AI chatbots, and their capacity to drive conversation…
TikTok has published a new guide for fashion brands that are looking to drive interest in the app, which includes a range of notes on key fashion trends, communities, TikTok ad tips, and more. You can download both EU and META versions of TikTok’s 2025 Fashion Playbook here (with email sign-up), but in this post,…
Snapchat has published its first performance report of 2025, showing a steady increase in users, and improved business performance, as a result of its efforts to better engage SMBs. Though concerns remain about its constrained growth, which suggests that Snap could have reached saturation point in its key markets, meaning that it now needs to…
YouTube’s trying out a small, but potentially significant update which will blur video thumbnails for adult content within search results and related displays in the app. As explained by YouTube: “We’re experimenting with a new feature that’s aimed at providing safer search experiences for all users. For search queries that frequently include sexual themes, the…
LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process. LinkedIn’s voluntary ID verification option, which adds a checkmark to your profile indicating that you’ve confirmed your…
