Snapchat has published a new “Snapchat Generation” report, which looks at how Snapchatters are engaging in the app, and what that means for brand connection and promotions. The 26-page report provides a range of data-backed notes on what works on Snap, and what doesn’t, and how people are looking to connect, with each other and…
YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S. That’s according to the latest Oxford Economics Impact Report, which looks at how YouTube is helping to feed into the U.S. economy through its Partner Program, which enables creators to earn revenue from their content…
YouTube’s looking to make it easier to promote your content direct from the main app, while it’s also testing a new option that will enable you to add alternate thumbnail images for translated content. First off, YouTube’s looking to make its “Promote” option easier to use, by further integrating it into the main app, as…
This is something TikTok is partnering with environmental impact monitoring company Scope3 to provide TikTok advertisers with a new way to measure the carbon emissions associated with their ad campaigns. As you can see in this overview, with this new process, TikTok will be able to provide ad partners with relative emissions data per campaign,…
Instagram is keeping the updates rolling for its new Edits video editing app, with all users now getting access to its helpful teleprompter tool, which was spotted in testing last week. As you can see in this example sequence, the new teleprompter option in Edits enables you to upload your script to an in-stream rolling…
X has unveiled the first elements of its new partnership with Polymarket, which it announced as its “official prediction market partner” late last week. As part of this new collaboration, Polymarket will now combine predictions based on X posts, along with insights from xAI’s Grok system, to provide contextual pointers for its forecasts. As you…
LinkedIn has published a new report which looks at effective approaches in B2B marketing, and what B2B decision-makers view as the most engaging, enticing elements of marketing outreach. LinkedIn’s 21-page “B2B Marketing Benchmark: The Influence Report” incorporates feedback from over 1,500 decision-makers, providing specific insight into how to connect with them, and what they’re looking…
Fear of political backlash has prompted another platform to ease its content moderation guidelines, with The New York Times reporting that YouTube has scaled back its content restrictions, in an attempt to better align with the Trump Administration. According to NYT, YouTube has informed its moderators to lean into “freedom of expression” when enforcing its…
Meta has added a new accessibility element to its Ray Ban Meta glasses, with vision-impaired users now able to call on volunteers for assistance with tasks when wearing the device. Which could expand the usage potential for Meta sunglasses, while also potentially opening up a whole new opportunity for services-based businesses to be able to…
Checking in on the TikTok-U.S. saga, on day 142 since the official TikTok sell-off bill was enacted, which outlines that TikTok must be sold to a U.S.-based company, or be banned for all Americans. And nope, TikTok still isn’t banned, and with just 8 days remaining in the second 75-day hold on enforcement of the…
