Reddit will now enable brands to hone in on more engaged video viewers in the app, with the addition of a new 6-second engaged video view optimization goal, in addition to its current 2-second view option, which will ensure that advertisers are able to get their video content in front of the Reddit users that…
YouTube had announced a range of new features at its annual “Made on YouTube” event, including updated AI generation options for Shorts, expanded analytics options, auto-dubbing expansion, a heap of live-stream updates, and more. Yep, quite a bit coming from YouTube. First off, on its latest AI tools. YouTube’s adding various AI generation features for…
Snapchat has announced the next stage in its AR wearables push, with the launch of Snap OS 2, the latest version of its operating system for its upcoming AR Spectacles. Snap OS 2 will power Snap’s AR glasses, which are set to hit the market next year, as it seeks to maximize its early momentum…
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for…
Meta is expanding its WhatsApp ads options, with Meta advertisers now able to display click-to-message ads that link through to a WhatsApp Status update, as opposed to opening to a DM chat. Meta launched ads in WhatsApp Status back in June, which enables advertisers to display their promotions between full-screen WhatsApp Status updates from friends….
Looks like somebody at Meta HQ hit publish a little early on its latest video for its upcoming smart glasses project, with the platform seemingly previewing various new styles of glasses, including one with a heads-up display, in the now removed clip. The video, which was uploaded to Meta’s YouTube channel (then removed a short…
OpenAI has published a new overview of how people are using ChatGPT, and how usage of its conversational AI tool is evolving over time, which provides some interesting insight into what people are looking to use the tool for, and how that relates to broader trends. The study is based on an analysis of 1.5 million…
Is X suddenly seeing a surge in downloads, and a potential resurgence in public popularity? The platform has been losing traction since the name change from Twitter, with its official usage data showing a significant decline in active users in Europe (the only region that it still shares data for), down 15% since Elon Musk…
Instagram has expanded access to its “Shots” quick image sharing feature to more regions, which enables you to capture a moment and share it with your connections in the app. Which feels like a layover from the BeReal trend of 2022, and seems unlikely to catch on in the app in any significant way, though…
Threads is working on a new “Communities” feature, which looks a lot like X’s communities, and could be another way to gather users around topics and discussions of interest. As you can see in these example screens, posted by app researcher Alessandro Paluzzi, Threads is developing topic-based discussion groups, which will help users find like-minded…
