Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app. Snap’s updated Safety Hub includes various app guides and advice for parents, as well as links to informational videos,…
Meta’s rolling out some new updates for its Ray Ban Meta smart glasses, including expanded live language translation, the ability to send IG messages, conversational AI, and more. First off, Meta’s giving more wearers access to its live translation feature, which enables you to hear a responsive translation of spoken language in your ear. As…
After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S. and Japan, Meta is now expanding Threads ads to all advertisers globally, providing another consideration for marketers’ social media promotion efforts. Optional Caption Courtesy of Meta As explained by Meta: “People come…
As it continues to integrate more AI elements into virtually every aspect of its systems, Meta has provided an update on how its AI tools are helping advertisers improve campaign performance, while also highlighting its latest “Advantage+ Creative” AI ad options. Advantage+ Creative enables Meta’s AI tools to generate multiple creative options for your campaigns,…
A year on from launching its Premium Company Pages subscription offering, LinkedIn has today provided some new insights into take-up of its business subscription option, along with the latest elements that it’s added to the product to enhance its paid tools. As noted, LinkedIn initially launched Premium Company Pages in limited testing last April, before…
LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualified Leads Optimization,” which can now be applied to any campaign using the Lead Generation objective, enables brands to set their own definitions around this element, in order to…
YouTube’s provided an update on its expansion of automatic dubbing, while it’s also shared a new way to use its live-stream gifting tools, and some tips on how creators can maximize their gifts. First off, on auto-dubbing, a highly-anticipated option that enables YouTubers to automatically share their content in different languages, by activating audio translations…
In what may amount to the biggest head fake in digital advertising history, Google has now announced that it won’t be making any changes to cookie tracking in Chrome after all, abandoning the final elements of its years-long “Privacy Sandbox” transparency and privacy push. Well, Privacy Sandbox as a project will continue, but it will…
Looking to get a better handle on Pinterest for your marketing efforts? The platform has been on a steady rise over the past couple of years, with its advancing discovery tools helping more shoppers find the items they way from its expanding shoppable catalog. And with 553 million monthly active users, there’s a huge audience…
Bluesky has taken another step in replicating the Twitter of days past, by adding blue verification checkmarks to approved users. As you can see in this example, from the profile of Bluesky CEO Jay Graber, Bluesky’s taking a slightly different approach with its checkmarks, with a round marker displayed on verified user profiles, which replicates…
