There’s been an interesting shift in video consumption of late, which could impact your video strategy: Longer short videos are now seemingly gaining more traction with audiences. So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. But what is seemingly happening, based on the…
In this episode of the AI in Marketing: Unpacked podcast, it’s the second of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. Episode 1: Introduction to AI in Marketing Episode 2: How AI is Transforming Social Media…
Elon Musk’s AI startup has made its first acquisition, with video generation project Hotshot announcing that xAI has purchased its business. Hotshot, which has built a range of text-to-video and text-to-GIF AI models, has been gaining traction among AI enthusiasts for its rapidly developing AI video models. And now, that technology will be incorporated into…
In this episode of the AI in Marketing: Unpacked podcast, it’s the third of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. Episode 1: Introduction to AI in Marketing Episode 2: How AI is Transforming Social Media…
A quick update on the TikTok U.S. situation: According U.S. Vice President J.D. Vance, who’s been tasked with organizing a TikTok deal, the app’s future in the nation is likely to be secured ahead of its April 4th extension deadline. To recap, on January 19th, the Senate-approved “Protecting Americans from Foreign Adversary Controlled Applications Act”…
In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. Episode 1: Introduction to AI in Marketing Episode 2: How AI is Transforming Social Media…
As the AI development race heats up, we’re getting more indicators of potential regulatory approaches to AI development, which could end up hindering certain AI projects, while also ensuring more transparency for consumers. Which, given the risks of AI-generated material, is a good thing, but at the same time, I’m not sure that we’re going…
Consider sharing with your audience Reading Time: 6 minutes In an age where we’re surrounded by AI tools and a plethora of customer data, using social listening tools seems like a no-brainer (especially when it comes to improving content marketing efforts). But even with the benefits these social monitoring services offer, it can often become…
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But… Apparently, Instagram is now experimenting with AI-generated comments on posts, so you don’t even have to come up with an opinion, or…
Today, we’re diving into a topic that might feel a bit daunting but is incredibly rewarding once you get started: adopting AI in your marketing strategy. First off, let’s address the elephant in the room—if you’re feeling overwhelmed by the idea of integrating AI into your marketing, you’re not alone. It’s completely normal to feel…
