Snapchat’s buying another ticket for the AI hype train, with the company today announcing a new deal with Perplexity AI that will see Perplexity’s conversational chatbot integrated into Snapchat, adding another way for Snapchatters to engage with AI tools. Perplexity is another variation of a ChatGPT-like interface, enabling you to ask questions of the chatbot,…
Most social media marketers are making use of AI tools, but less than half of them are seeing significant efficiency gains as a result, at least at this stage. That’s one of the key findings from the latest Emplifi “State of Social Media Marketing 2026” report, which incorporates insights from over 500 marketers into their…
Reddit has published a new report which looks at the value of social listening, with a particular focus on Reddit discussion, in order to better align with evolving discovery behaviors, and ensure that you’re maximizing your opportunities. Reddit’s 22-page “Social Listening for Marketers” guide includes a heap of pointers and notes on how to…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Instagram keeps the updates rolling for its separate Edits video editing app, with the platform getting improved color correction tools, custom animations for captions, new video effects, and more. First off, you’ll now be able to apply…
Meta has shared a new overview of its invisible watermarking process for video content, which provides more information on how a video was created, which can’t be easily removed from the content itself. In other words, if you create a video in Meta’s tools, or post a video to Facebook or IG, it will now…
YouTube has announced a range of new updates, including paid and organic performance splits, AI editing to help create your first drafts, an AI assistant for creator queries, and more. First off, YouTube’s adding paid and organic metric splits to its analytics, so you can compare the performance of your uploads versus your paid promotions….
Pinterest has reached a new milestone of 600 million monthly active users, while it also posted a 17% year-over-year increase in revenue in Q3, continuing its steady growth as a key discovery platform. First off, on users. As noted, Pinterest is now up to 600 million monthly actives, adding 22 million over the last reporting…
TikTok has published a new study, in collaboration with NewtonX, which looks at the adoption of generative AI tools among advertisers, and how marketers are integrating AI-based automation elements into their process. Which is logically producing better results, given the capacity for AI tools to process vast amounts of data inputs to identify patterns, and…
This could make it easier to keep up to date with your messages on the go. The most used messaging platform in the world, WhatsApp, has just launched an official Apple Watch app, which will enable Apple Watch users to send, receive and compose messages from their wrist. As explained by WhatsApp: “Today we are…
Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations? In this article, you’ll discover a proven process for building AI agents that work in the real world, from initial workflow analysis to deployment and quality control….
