So it seems that X’s current “verification” system won’t be good enough for its upcoming payments offering, with new code snippets suggesting that it’ll be partnering with ID provider Persona to confirm people’s real identity. As you can see in this code element, posted by MacRumors analyst Aaron Perris, X is seemingly set to incorporate…
As it continues to expand its in-stream shopping push, TikTok is also looking to provide more assurance for brands that their IP is being protected in the app, while it’s also looking to implement responsible approaches to product listings, relevant to local laws in each region. In line with this, TikTok has released its latest…
With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. As with its Wire offering, BrandLink enables brands to place their video ads alongside “premium publisher content” in the app….
Looking to tap into the latest trends on Facebook and IG to help maximize your advertising efforts? This will help. Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and how to apply them to your own ad efforts. From video, to Threads ads, to…
TikTok has announced a new set of activations for Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, which seems to get a longer, more inclusive title every year. Naming conventions aside, TikTok has outlined a range of celebratory elements that will be active in the app throughout May, including creator spotlights, IRL events,…
Similar to how every platform has been turning its focus to short-form video over the past few years, attention is now turning to AI chatbots, with Google being the latest to add a ChatGPT style interface to Search, as a means to capitalize on rising interest. As you can see in this example, Google’s “AI…
Reddit has published its latest earnings results, showing an increase in users, and a big jump in year-on-year revenue, as the platform continues to re-shape its ad business. First off, on users, Reddit is now up to 108 million daily active users, adding almost 7 million more since last report. As you can see in…
Google has announced some new updates for its AI-powered Performance Max campaigns, including channel-level reporting, improved error reporting, and new Search insights to help guide your focus. Google’s Performance Max ads are designed to drive conversion, with Google’s automated system working to optimize ad performance in real-time, and across channels, using Smart Bidding. The process essentially…
Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its ongoing relevance. First off, on usage. Meta added an additional 80 million users across its Family of…
Pinterest has announced the next evolution of its Inclusion Fund initiative, which aims to provide training and support to small businesses, independent publishers, and creator agencies that are owned and operated by those from historically marginalized communities. Well, kind of, as Pinterest has changed the requirements a little, but it’s essentially the same focus, just…
