So maybe TikTok isn’t building a U.S.-only version of its app, as part of its efforts to remain in America following the forced sell-off of the platform. Or maybe it is. Seems a little unclear at this stage. Earlier in the week, Reuters reported that TikTok is currently in the midst of developing a standalone…
xAI has taken its next big step, with the launch of Grok 4, the latest version of its foundational system, which it’s claiming as “the world’s most powerful AI model” right off the bat. The latest model has achieved new industry benchmarks in accuracy and relevance, going well beyond human-level thinking on various tasks. Grok…
YouTube’s making a change to its in-app discovery elements, with the removal of its “Trending” and “Trending Now” listings, which will be replaced by a series of category-specific charts. The update aims to align with emerging user behaviors across different content categories, and encourage more focused topical engagement. As explained by YouTube: “Back when we…
Hey, are you really, really excited about TikTok, and want to show everyone how cool and in touch you are with the latest TikTok-aligned trends? This could help. TikTok’s looking to expand its impact on broader web culture, with the launch of its own “TikTok Sans” font, which enables you to take that familiar TikTok…
Looking to add Reels into your digital marketing mix? You should be. Reels are the most engaging content format across Facebook and Instagram, with video now making up over 60% of all time spent in each app. The growth of short-form entertainment has been a seismic shift in the online landscape, and if you want…
Another day, another random AI functionality, that’ll have a level of novelty value, but probably doesn’t add a heap in terms of day-to-day utility. But it could be fun, I guess, so… Today, Google has launched a new element within its Flow AI creation tool, which enables you to animate still images. Yes, you can…
The updates just keep on coming for Instagram’s new video editing app “Edits,” with this latest round of improvements including expanded performance insights, improved audio editing, and refined sharing options from the app. First off, Edits is getting more data on Reels performance to help you optimize your content approach. As you can see in…
Pinterest has published its first-ever trend report that looks at how male users are engaging in the app, and the topics that are resonating with men among the various Pin options. Which is an audience that’s on the rise. As per Pinterest: “For the first time, Pinterest is unveiling a report that dives deep into…
American Eagle has partnered with Snapchat on a new advertising activation, which will see all American Eagle stores highlighted on the Snap Map, in order to help drive shopping behaviors in the back-to-school period. As you can see in this example, the activation, a first of its kind for Snapchat, will highlight American Eagle stores…
Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta’s adding a new “Recommended Creator Content” element, which will highlight creator posts that could be a…
