Category: Social Media

Following on from xAI launching its Grok 4 model, which it claims is now the best-performing AI system on all fronts, Meta has announced the next steps in its AI development journey. And it’ll be tough for any other AI developer to match or better this. Today, Meta CEO Mark Zuckerberg has announced that Meta’s…

YouTube’s announced the next stage of its thumbnail testing rollout, with more users now able to access the feature within the “Test and Compare” element in YouTube Studio, adding another means to optimize your YouTube content performance. And it’s also now adding video title testing into the mix. As explained by YouTube: “We’re starting to…

Honestly, I have no understanding of whether xAI is in a prime position to secure government contracts, or if Elon Musk’s public feud with President Trump will derail any future opportunities. In any event, xAI is clearly hoping for the best, with the release of “Grok for Government,” a new suite of AI products designed…

LinkedIn has published a new report, in partnership with Edelman, which looks at the value of thought leadership content in encouraging buyer decisions, and how the right content approaches can have a big impact on indirect purchase decision makers. Based on survey of nearly 2,000 management-level professionals, the report primarily focuses on “hidden buyers,” or…

TikTok has added another way to schedule content, with creators now able to select a date and time to post within the post composer in the app. As you can see in this example, posted by app researcher Radu Oncescu,  the latest version of TikTok includes “Schedule post” option within your creation options, so you…

Facebook’s adding another music sharing option, with users now able to add music, as well as new themed backgrounds for selected artists, to your Facebook posts. As you can see in this example, you can now add a music track to accompany your text post, which will let your Facebook connections immediately listen to the…

A quick note of clarity here: Over the past week, several people have emailed me asking why SMT isn’t covering Instagram’s shift to enabling all posts to be indexed by Google, which some have suggested is a major change in content discoverability. And the reason is, it’s actually not. This isn’t actually a major shift,…

Yeah, I’m not sure that xAI’s latest Grok model is quite ready for mass adoption as yet, given the inherent bias that Elon and Co. are looking to embed into its workings. Late last month, xAI owner Elon Musk vowed to remove “political correctness” from Grok’s responses, after users noted that many of its references…

Are you considering adding LinkedIn ads into your digital marketing mix? It could be worth a discussion. LinkedIn is now seeing more engagement than ever, and with over a billion members, its audience is also significant enough across most sectors to provide some benefit. If you can reach the right audience. On that front, LinkedIn…

If you’re looking for a way to boost your IG performance, Trial Reels could be the thing you need. Instagram first launched Trial Reels last December, providing a means for creators to essentially test whether their Reels will resonate with a broader audience, before sharing them to everyone in the app. As you can see…