Category: Social Media

TikTok’s looking to help get users into the Halloween spirit this year, with a new “TikTokTober” promotion that aims to ramp up to the event over the next 31 days. As explained by TikTok: “Welcome to #TikTokTober, your ultimate destination for all things Halloween. Each day of October, we’re highlighting new ways to celebrate the…

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. YouTube has announced the launch of a new group that will liaise with the U.K. government on behalf of all online creators, as part of a new initiative to ensure that creators themselves are represented in political…

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did? In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective. What Is Zero-Click-Everything and…

TikTok has announced the latest participants in its “Change Makers” program, which puts a spotlight on creators and non-profits that are seeking to “implement meaningful change in their communities through TikTok content.” TikTok launched the first round of its Change Makers program last year, highlighting 50 participants who each took part in dedicated education and…

Meta has announced some new retail pop-ups in the lead-up to Christmas, as it looks to maximize take-up of its latest AI glasses models. Meta opened its first “Meta Lab” retail store in LA last year, which is still in operation, and will now be joined by an additional Meta Lab outlet in California, as…

Who are the celebrities who have the biggest sway with young audiences, based on their Instagram following? According to this new listing from Visual Capitalist, Kylie Jenner tops the list, with 393 million IG followers, followed by soccer star Kylian Mbappe (126m), singer Billie Eilish (125m), and Lalisa Manoba from K-pop girl group Blackpink (105m)….

YouTube is adding an option to hide those often annoying end screen links, so you can remove distractions from the playback, if you choose. You know the ones I mean, those “Thank you for watching” and “Up next” links that pop-up on the screen in the last 10 seconds of a YouTube video. These can…

Yeah, I’m still not sure how I feel about Meta supporting the U.S. military in its various projects, which includes using Meta’s Llama AI models to assist in mission planning, and other lethal-type activities. Last year, Meta announced that it was working with the U.S. Army on various AI use cases, including: “Fine-tuning Llama to…

TikTok has shared some new insights into how luxury shoppers use the app to find new products, and how brands can tap into luxury product discovery trends to maximize their opportunities. Based on a survey of 4k luxury buyers (conducted by AYTM), TikTok has mapped out a key overview of what luxury shoppers are looking…

LinkedIn’s looking to help marketers glean more insight into campaign performance, via a new Company Intelligence API, which will feed on-platform performance data back into your CRM, where it can be directly matched with campaign details to better correlate your on-platform ad spend. LinkedIn’s Company Intelligence API will provide more data into which companies are…