Category: Social Media

Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures. As you can see, OpenAI’s ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. Though Google’s Gemini app is now also…

Looking to add LinkedIn ads into your digital marketing mix? It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream. In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and…

This is mostly interesting in consideration of the way in which Elon Musk has eroded the brand value of Twitter by re-naming it X, in line with his long-standing “everything app” vision. But even so, it could be a relevant shift. According to reports, screenshots of X posts on iOS will soon come with new…

TikTok’s plan to convert itself into a global eCommerce powerhouse continues to face challenges, with the platform’s in-stream shopping options now struggling to gain significant ground in Indonesia, where TikTok had been seeing higher levels of shopping success. Last year, TikTok acquired local online retail provider Tokopedia, in order to comply with local regulations that…

If you’re not posting video on LinkedIn, you’re likely missing out on a significant opportunity. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats, while video posts are shared 20x more than any other content type. Yeah, those are…

YouTube is expanding access to its “Hype” creator support feature, while it’s also rolling out some new, Summer-themed stickers that viewers can give to creators during live-streams. First off, on Hype, which enables viewers to allocate “hype points” to videos from emerging channels, essentially upvoting these clips in order to help them get more reach….

Reddit has announced that it will begin verifying user ages in the U.K. before enabling access to restricted subreddits, in line with evolving U.K. laws, which could also expand to other regions. In the U.K., the new Online Safety Act requires that all platforms implement measures to prevent children from accessing age-inappropriate content. As a…

As it continues to work on new ways to grow the Threads userbase, Meta’s testing a new option that enables users to sign-up to the app by using their Facebook profile, instead of cross-linking their IG account. That’ll provide another easy connection option, enabling incoming Threads users to populate their Threads graph based on their…

As we enter the second half of the year, it’s time to start planning your holiday campaigns, and mapping out the optimal path to maximizing your Christmas and sales day messaging. Yes, it’s still months away, and yes, it feels way too early to be thinking about end-of-year. But the data shows that people are…

I mean, to each their own, but of all the fantastical applications that AI could have, this seems like one that’d be pretty far down the list. Today, xAI has launched a new animated companion option, which enables users to interact with a flirty anime character, a misbehaving panda, or another type of digital character,…