Snapchat has published a new research report which looks at the effectiveness of its “First Impression Ads,” which enable advertisers to ensure that their ad is the first displayed to their target audience in that app on a specific day. That can be a powerful option for maximizing ad response, and Snapchat’s new study, created…
Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity? In this article, you’ll discover how to leverage AI search optimization to increase your brand visibility and attract highly qualified leads through AI recommendations. Why Marketers Need to Optimize…
Pinterest has published a new guide on how to maximize its various ad options and promotional tools, in order to help brands build a more effective Pin presence. Which may be a valuable consideration. Pinterest is now up to 578 million users, with a growing cohort of people coming to the platform with shopping intent….
LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns. First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads…
WhatsApp has outlined a range of recently added features which could give you some additional options to help connect in the app, including updated photo sharing, new chat themes, document scanning, AI video backgrounds, and more. First off, WhatsApp says that both Live Photos (iOS) and Motion Photos (Android) can now be shared in the…
Listen to the article 9 min This audio is auto-generated. Please let us know if you have feedback. I realize that this is a controversial consideration, for many reasons, and that it will likely never gain traction, and maybe it shouldn’t. But maybe there are benefits to implementing more stringent controls over social media algorithms,…
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. British users will now also be able to pay to have ads removed from their Facebook, Instagram and (presumably) Threads experiences, with Meta expanding its ad-free subscription offering to users in the U.K., in order to comply…
Is Threads now the leading real-time social media network, after beating out X in daily active users? Late last week, data analytics platform Similarweb shared this chart, which sparked much celebration among the Threads community. Optional Caption Retrieved from Similarweb on September 29, 2025 As you can see in this graphic, according to Similarweb’s…
Threads is trying out another avenue to take on X, with the addition of dedicated group discussion communities in the app, similar to X’s communities option, with selected Threads users now being invited to join these topical group chats in the app. As you can see in this example, posted by Threads user @rayofsuunshine, some…
Snapchat’s giving users a new option to expand their storage capacity for their Snap Memories, which means that if you take a lot of Snaps, you’ll now be able to keep them, as opposed to having to delete older ones to make room in your app. And a lot of Snap users take a lot…
