Category: Social Media

Are you just getting started with marketing and unsure where to focus your efforts? Want to learn the key principles that could save you time, money, and frustration early on? Benoit Malige outlines some key marketing basics in this infographic. Here’s a summary of what’s covered: Build Flywheels, Not Funnels Sell the Customer on ROI…

Google’s looking to make it easier to replicate the in-store shopping experience online, via a new, AI-based system that simplifies 3D object capture, enabling you to better showcase your products within Google’s shopping listings. As explained by Google: “We’ve developed new generative AI techniques to create high quality and shoppable 3D product visualizations from as…

After announcing its new musical performance series “Under the Ghost” last week, Snap has now hosted its first performance, with Kid Cudi showcasing a range of his latest tracks at Snap’s Santa Monica studio. As you can see, Snapchat’s Under the Ghost musical events are literally performed underneath a Snapchat ghost logo (Snapchat’s ghost logo…

TikTok’s rolling out another way for livestreamers to generate direct leads from their broadcasts, with the option to switch on DMs during livestreams. As you can see in these examples, posted by social media researcher Jonah Manzano, TikTok is now informing livestream creators that they can activate DMs during streams via a “LIVE setup for…

I’m so glad that comedy is legal again on X. This is probably not a news story, as such, but it’s a new functionality within an app tangentially connected to X, so it qualifies. Last month, X owner Elon Musk, while attempting to summon his Grok chatbot within a post stream for a fact-check, accidentally…

After refining it over the past few months, Meta is now highlighting its “Opportunity Score” metric to more users, via a new alert in Ads Manager that aims to raise awareness of its ad performance recommendations. As you can see in this example, shared by social media research Jonah Manzano, Meta’s now alerting advertisers to…

With more and more interaction now happening within apps, the listing of the most visited websites is probably less indicative of popularity than it once was. But nevertheless, it is interesting to see which websites people are visiting via their desktop PCs or mobile browsers, and how that relates to overall activity, and discovery trends…

Meta’s holding true to its pledge to release ongoing updates to its new video editing app, with Edits today getting five more updates to assist in your creative efforts. First off, Meta’s adding an additional 50 dynamic text animations, which will provide more capacity to make your captions stand out, and play a part in…

TikTok will be super keen to highlight its successes on this front. May is Small Business Month, and TikTok has announced a range of activations and opportunities for SMB, including a chance to win a share of $1 million in TikTok ad credits. As per TikTok: “Small businesses are the heart of innovation, culture, and…

Reddit has announced some new additions to its Reddit Pro suite of business tools, which provide additional analytics and data functions to help brands make the most of the app. And they’re free, so definitely worth checking out if you can (as they’re not available in all regions as yet). And it also includes Reddit’s…