Category: Social Media

Will 2026 be the year that TikTok shopping becomes a major force for Western consumers? TikTok’s parent company ByteDance has already seen big success with in-stream shopping in the Chinese version of the app (Douyin), with the platform generating around $500 billion in GMV in 2025. And while TikTok users haven’t been as enthusiastic about…

I’ve been covering social media for a long time now, more than a decade in fact, and I can tell you one thing that I’ve learned about Instagram chief Adam Mosseri: He’s a corporate drone, with little personality or passion about anything in particular, and no matter what, he’s going to tow the company line,…

Meta has acquired yet another AI start-up as part of its expanded mission towards AI “superintelligence,” with AI chatbot company Manus joining the Meta flock. Manus, which says that it builds “general AI agents as the action engine for life,” and describes its mission as “extending human reach by giving everyone the code to leverage…

TikTok’s looking to double down on sports content in the app, with a new “TikTok Gameplan” resource that’s designed to help sports clubs and organizations build their presence in the app. As you can see in these example screens, TikTok’s Gameplan tools include a range of add-on tools that can help sporting organizations stand out…

It’s a new year, which means that it’s time to map out a pathway forward, and put some kind of plan in place for your business or personal brand growth (if that’s what you’re after) in 2026. But with so much changing so constantly, it can be hard to know what you should be focused…

Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don’t truly understand your voice or your business? In this article, you’ll discover how to position yourself as a video influencer to grow your business and build genuine trust…

Do you feel like AI tools produce generic content that simply doesn’t sound like your brand? Are you looking for a way to scale your business operations without the massive overhead of hiring a large human team? In this article, you’ll discover a strategic framework for building a team of specialized AI “employees” that can…

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? In this article, you’ll discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube. #1: Recognize the Shift From Social…

Listen to the article 1 min This audio is auto-generated. Please let us know if you have feedback. LinkedIn has shared some new insights into how SMBs can maximize their success in the app, by building a credible, trusted presence, through regular posting and engaging, which will expand your network, and drive more opportunities. LinkedIn’s…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Have you started planning your 2026 content schedule yet? This could help. X has published its latest marketing calendar, an interactive display of key dates and events throughout 2026, which provides guidance as to what’s happening each…