Facebook’s looking to get back to its roots of connecting friends and family, with the addition of an updated tab for friend-only content, which it hopes will spark more engagement between people in the app. As you can see in these example screens, Facebook’s updated friends tab, which is being launched today to users in…
Meta has provided a new overview of the AI back-end that’s powering its ad targeting process, in order to provide more context as to how its ad systems are evolving, and driving better results for ad partners. In the new explainer, Meta shares that its ad system now uses three separate AI-powered functions to deliver…
Here’s a small tweak that could have a big impact on IG. According to an updated overview of “re-posts”, content that you re-share in the app may now appear within the feeds of your followers in the app. As you can see in this overview from the IG help guide (shared by social media advisor…
Instagram’s added some new features for March Madness, providing more ways for fans to engage with college basketball in the app. First off, IG’s added some new basketball animations that will appear on Notes when you use certain keywords. As you can see in this example, when you include terms like “Bracket buster,” “Slam Dunk,”…
Reddit has announced an expansion of its Conversation Ads offering, which enables marketers to place their promotions within the chat section beneath Reddit posts. Which is where most of the engagement in the app happens, and now, Reddit says that all advertisers will be able to serve ads between comments on conversation pages when they run conversation…
As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. As reported by Reuters, TikTok’s planning to launch its TikTok Shop tools to businesses in France, Germany, and Italy on…
Looking to get a better handle on the latest video engagement trends, in order to optimize your video content approach? This will help. This week, Wistia has published a new report which looks at overall vide production and performance, based on 100+ million videos and webinars uploaded to its platform. And there are some interesting…
YouTube’s testing a new way to help channels maintain engagement with subscribers, and avoid overwhelming their followers with too many notifications. The problem, YouTube says, is that some users switch on all notifications from a channel, but they either don’t want every update, or they’re not as interested in the channel as they used to…
X has added some new video features, as it continues to transform itself into a “video first” platform, or an “everything app”, or both. I don’t know, whatever it’s doing. First off, X is rolling out a new “React with video” option for posts, which, as it sounds, enables you to post a video response…
Utah may be leading the way on a key tech industry change, which is a sentence that I did not expect to be writing in the year 2025. As reported by CNBC, Utah Governor Spencer Cox has signed a new bill that will hold both Apple and Google responsible for verifying user ages in their…
