Have you ever bought or been gifted a kitchen appliance that just sat, unused, for years, until one day you discovered something you wanted to be able to do or try and suddenly that appliance not only had a use for you, it had relevance. Sorting out how and when to use AI in marketing is often…
YouTube has announced a new series of “Creator Collective” meet-up events across the U.S., which will enable YouTube creators to make connections, exchange ideas, and learn how to create more resonant content for their audience. As per YouTube: “Our Creator Collective events are designed by creators, for creators. Throughout the year, we’re running gatherings across…
Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It’s a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive…
A quick update on the TikTok U.S. saga: In what will be a surprise to absolutely no one, Oracle is firming as the favorite to establish a partnership deal that would enable TikTok to keep running in the U.S., according to latest reports. As per The Information, Trump’s long-favored TikTok partner is now closing in…
Many marketers today recognize the potential of AI but aren’t sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to…
Yeah, that temporary ban on TikTok downloads in the U.S. doesn’t seem to have had much impact on the app’s momentum, based on the latest app download charts from AppFigures. As you can see, TikTok continued to top the overall download charts in February, after seeing the most downloads in January as well. That’s despite…
We’re in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only…
So, this is something. Today, X has announced a March Madness “Bracket Challenge”, in partnership with Uber Eats, with the grand prize for a perfect March Madness bracket being a trip to Mars onboard one of Elon’s yet-to-be-built rocket ships. Yep, a trip to Mars. That’s definitely going to happen, definitely sometime in the next…
Have you ever wondered why some brand stories stick with you long after you’ve heard them while others are instantly forgettable? I’d bet a medium-sized pastry that you’d recognize and be able to tell me the brand behind “Think Different” or “Just Do It” wouldn’t you? Storytelling is more than just a buzzword in marketing;…
Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app. Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in order to simplify its creator monetization process. That means that creators posting videos, Reels, photos…
