With it looking more and more like TikTok will be allowed to remain in operation in the U.S., the platform is now making a renewed push to win over American and Canadian creators, and re-affirm its position as a valuable, viable opportunity to build a monetizable community. In an effort to get more creators building…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. After testing the option with selected users over the past few weeks, Threads has now officially announced a broader launch of its new topic-based communities, which will provide another way for Threads users to find relevant discussions…
Instagram has confirmed that it’s testing a new approach to its UI, with users in India now able to open the app direct to the Reels feed, as opposed to the traditional feed post display. As you can see in this example, the updated UI looks familiar, but will focus on Reels specifically. Tapping on…
Snapchat has published a new research report into the rising popularity of women’s sports, and how Snap users are engaging with female athletes and leagues in the app. The report, conducted in partnership with Ipsos and Dentsu, incorporates responses from over 13,506 sports fans across seven markets, providing a broad scope of insight into shifting…
Given the significant role that music plays on TikTok, the release of a new Taylor Swift album is a major event for the app. And TikTok is treating it accordingly, with the platform announcing a range of new activations, including an IRL event, to mark the release of Swift’s new album “The Life of a…
As part of X’s broader push to get more people to pay for the app via its X Premium offering, it’s added various reach benefits into the package, including prioritized display within post replies, and the opportunity to amplify your posts via its new “Boost” option. And as was revealed in recent analysis of the…
With the holiday season fast approaching, Meta has announced a raft of new ad updates, including AI-assistance tools (for Meta ads and for your own website), creator collaboration options, new product stickers for Reels, and more. Some really interesting notes, which could be relevant to your planning. First off, Meta’s launching an expanded “Business AI”…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Are you thinking about using Reddit for your 2025 holiday promotions? It could be worth considering. Reddit now has over 110 million daily active users, while it’s also become the second most visited website in the U.S.,…
Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days. Why LinkedIn…
Fresh off of announcing a new partnership with Sesame Workshop, which will see YouTube become the online home of Sesame Street content, Google has also announced a new digital education initiative, which will see popular Sesame Street characters present online learning lessons about healthy web use. As you can see in this example, in a…
