Snapchat CEO Evan Spiegel is on a bit of PR push of late, with the company putting him forward for two recent long-form video interviews, in which Spiegel has shared his thoughts on the evolution of social media, the role that Snap plays in the landscape, AR development, AI, and more. This week, Spiegel has…
While Meta’s not making a big noise about it, it is quietly adding more and more generative AI bot creation and interaction tools within its apps, with users now able to converse with AI characters on Facebook, Instagram, WhatsApp, and Messenger. And it’s not just text-based chat, now, you can also create an AI chatbot…
TikTok’s looking to make it easier to stream with multiple camera angles, by enabling users of its TikTok Studio desktop streaming set-up to easily connect their phone, or a friend’s device (or even an iPad), as a second camera. As you can see in these example screens, shared by app researcher Radu Oncesu, within the…
Meta may soon look to expand its ad-free subscription offering to the U.K., after settling with an individual user who objected to her data being used for ad targeting in the app. In the original case, brought against Meta back in 2022, U.K. human rights campaigner Tanya O’Carroll argued that she has a legal right…
Pinterest has shared some new tips on how to get the most out its automated Performance+ campaigns, which utilize AI to improve ad targeting, and get your promotions in front of the right audience. Performance+, much like Meta’s Advantage+ campaigns, enables marketers to automate the entire ad process, including asset creation, targeting, and bidding. And…
I’m pretty skeptical about the new Minecraft movie, and the direction they’ve taken with both the story and the special effects. But it could be a hit, and with Minecraft already being a key driver of engagement on social apps, in various forms, it could also provide tie-in marketing opportunities that could help boost your…
As generative AI tools get more and more advanced, they’ll also gain superior functionality, including video creation, stable character setting, expanded capacity to action requests on their own, and more. Which is what we’re starting to see in some AI image generation tools, with X’s Grok becoming the latest to add in the option to…
Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad response on the platform in order to drive more engagement, and ultimately conversions. As explained by Meta: “To help each business grow profitably we continue to invest in AI models like Andromeda that analyze…
Hey, remember how Meta sort of announced a plan to integrate millions of AI-powered profiles into Facebook and IG, and everybody was upset about it for a few days, but then Meta didn’t say anything else, and we all just sort of forgot that it was happening? Well it is indeed happening, with Meta slowly…
Elon Musk’s X continues to take an uneven approach to government removal requests, with the platform suspending several accounts belonging to opposition figures in Turkey, as the Turkish government looks to quell unrest. The recent arrest of Istanbul Mayor Ekrem İmamoğlu, who’s considered to be the main political rival of Turkish President Tayyip Erdoğan’s, has…
