Have you considered running live events on LinkedIn as a means to expand your promotional efforts? It’s worth considering, according to LinkedIn, the volume of Live Video events increased by 15.3% throughout 2024, driving broader engagement with what could become a significant part of the broader LinkedIn experience (more so, I would argue, than trying…
Hey, remember how Instagram was hyping up its separate “Edits” app ahead of a planned March release? Yeah, that obviously didn’t happen, but Instagram chief Adam Mosseri has today provided an update on the work that’s going into its dedicated creation app, essentially IG’s own version of CapCut, which is set to be launched to…
Another day, another fine for Meta, this time in Turkey, where Zuck and Co. are facing penalties for failing to comply with local orders. As reported by Politico, Meta could soon be hit with a significant fine for refusing to comply with official removal orders from Turkish authorities. As per Politico: “The Turkish government has…
YouTube’s looking to help inspire creators with new ideas, via three new additions to its “Inspiration” tab in YouTube Studio that aim to streamline the creative ideation process. YouTube renamed the “Research” tab in YouTube Studio to “Inspiration” last June, and has since added a range of generative AI tools to the feature, in order to help…
Reports have once again suggested that Meta’s going to launch a new version of its Ray Ban Meta smart glasses later this year, though not the fully AR-enabled device that it still has in development. Back in January, Bloomberg reported that Meta was working on a new version of Ray Ban glasses with a small…
Yes, I know that these guides can be overly specific, and that there are nuances for every brand and industry. But best times to post overviews can assist in your planning, by giving you some additional considerations for your own experiments which could help to improve response to your social media updates. On this, Sprout…
As it continues to refine its ad tools, Reddit has announced some new updates, focused on SMBs, which will provide more ways to maximize your campaigns in the app. First off, Reddit’s added a new campaign import function in Reddit Ads Manager, which will enable advertisers to import ad campaigns from Meta to Reddit in…
Snapchat has unveiled some new Spring style options for your Bitmoji avatars, as it continues to refine and evolve its digital clothing options. First off, Snap’s added a range of new Bitmoji looks, which take on a more baggy, relaxed feel: Snapchat says that its seasonal fashion styles include barrel jeans, boat shoes, and trench…
With its future in the U.S. still up in the air, TikTok continues to expand its efforts in other regions, in order to build on its extended business opportunities. And Africa, which is steadily improving its digital connectivity, could end up playing a significant role in this. Aligning with this, last week, TikTok held its…
As it continues to expand and refine its monetization offerings, YouTube has provided a quick overview of the various money-making mechanisms that are now available to creators in the app, in order to help ensure that all creators are aware of their options. As you can see in this graphic, YouTubers now have a range…
