TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox. As you can see in this explainer (posted by social media expert Matt Navarra), now, you can…
Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period? Oh wow, it did. How totally unexpected. As you can see in this overview taken from Microsoft’s Q3 2025 performance update, LinkedIn once again saw 9% session growth in the measurement period, with “record engagement”….
So is Meta really going to roll out an army of AI bot profiles in its apps, which will interact with people like human users do? That’s what reports coming out of Meta HQ have suggested, with Zuck and Co. becoming increasingly enamored with the viability of AI chatbots, and their capacity to drive conversation…
TikTok has published a new guide for fashion brands that are looking to drive interest in the app, which includes a range of notes on key fashion trends, communities, TikTok ad tips, and more. You can download both EU and META versions of TikTok’s 2025 Fashion Playbook here (with email sign-up), but in this post,…
Snapchat has published its first performance report of 2025, showing a steady increase in users, and improved business performance, as a result of its efforts to better engage SMBs. Though concerns remain about its constrained growth, which suggests that Snap could have reached saturation point in its key markets, meaning that it now needs to…
YouTube’s trying out a small, but potentially significant update which will blur video thumbnails for adult content within search results and related displays in the app. As explained by YouTube: “We’re experimenting with a new feature that’s aimed at providing safer search experiences for all users. For search queries that frequently include sexual themes, the…
LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process. LinkedIn’s voluntary ID verification option, which adds a checkmark to your profile indicating that you’ve confirmed your…
Snapchat has shared some new stats on its efforts to block drug-related content, with a particular focus on fentanyl, as part of “National Fentanyl Awareness Day” in the U.S. Fentanyl use has become a major issue in America, with the CDC reporting that synthetic opioids (like fentanyl) are now the primary driver of overdose deaths…
As part of its ongoing AI push, Meta has outlined coming AI functionality for WhatsApp, which will operate in a more secure, isolated environment, offering peace of mind to WhatsApp users. So WhatsApp users, of which there are around 2.78 billion, won’t miss out on the AI chatbot shift, and Meta won’t miss out on…
You may soon have a new way to customize your Notes on Instagram, with IG’s team experimenting with color and emoji options that you can dress up your Notes with. As you can see in this explainer, shared by app researcher @varma.adwaith, Instagram is currently testing out an optional process that would enable you to…
