Category: Social Media

Are you feeling the pressure to do something with AI but unsure what that means for your business? Have you invested in AI tools or formed a task force, only to wonder why you’re still not seeing meaningful results? Without a unifying strategy, even the best AI tools can create more noise than results. A…

LinkedIn has had another legal win against data scrapers, this time in a case versus Proxycurl, a platform that had used LinkedIn data to power a range of its elements. Proxycurl offered data tools for HR professionals, and included LinkedIn email scraping and profile search among its various offerings. Which LinkedIn, understandably, took exception to,…

Are you looking for ways to leverage AI that go beyond basic text generation? Wondering how to turn mountains of content and notes into actionable insights and marketing materials without spending countless hours reading and analyzing? Unlike ChatGPT or Claude, NotebookLM doesn’t pull from the internet. It pulls from your documents, your files, and your…

X has added some new elements to its updated DM interface, which it’s calling “XChat,” including the ability to search your X DMs, an option to block DMs from a specific user, expanded push notifications, and more. X launched its refreshed chat last month, with end-to-end encryption as standard, and a newly refreshed DM back-end….

Have you ever poured hours into a YouTube video that racked up views but barely moved the needle on sales? Or maybe you’ve wondered why some marketers keep generating leads and revenue from videos they made years ago, while yours fade into the digital void? The difference isn’t luck or timing—it’s structure. Strategic scripting, built…

Elon’s going all-in on AI, with his xAI project now seeking to compete with Meta, OpenAI, Google and others, by providing similar generative AI features and tools, hosted within both X itself and the separate Grok AI app. The next big element incoming is xAI’s new image and video generation option, which it’s calling “Imagine.”…

Have you ever wondered why some AI-generated outputs feel incomplete, even when you’re using the most recommended tools? Or found yourself relying heavily on ChatGPT, only to suspect there’s more potential waiting just beyond your current workflow? The solution isn’t adding more tools at random, but using them with intent. This article introduces a strategic,…

If you’re a regular reader of Social Media Today, you’re likely across all of the latest updates and improvements within LinkedIn’s ad systems. But if you’re not reading every single post, you may have missed something, and that tweak could end up playing a big part in improving your LinkedIn marketing and outreach process. That’s…

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly?  Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. This article…

You may not want to do it, you may not want to even think about it, given the broader concerns in the economy/government/world. But right now is the time to start planning your holiday marketing strategy, in order to ensure that you’re getting the most out of your efforts, and meeting those increasingly early shoppers….