Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Do you use LinkedIn’s Competitor Analytics option for Company Pages? Competitor Analytics, as it sounds, provides more context on how your company page is performing in the app, by showing you data on the follower growth, recent…
Instagram has rolled out a new set of updates for its Edits video editing app, including a range of new fonts, hundreds of new sound effects, a new way to showcase your Reels performance to prospective collaboration partners, and more. First off, Edits is getting a heap of new text display options, including a custom…
Meta’s making some changes to its Marketing API, which are designed to ensure that it’s able to maximize ad results via its Advantage+ targeting tools, and explore additional opportunities for your promotions. First off, Meta’s rolling out a new feature within placements that will allocate 5% of your ad spend to your excluded placements, when…
Facebook has announced some new updates to boost Reels engagement, including indicators on posts that your friends have liked, and algorithm improvements, designed to surface newer videos faster. Which should help Facebook get more people spending more time watching, and with over 3.5 billion Reels shared on Facebook and IG every day, it makes sense…
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. YouTube’s rolling out public-to-members-only livestreams, while it’s also launching a new media kit option for creators, providing another way to showcase your channel and content to prospective brand partners. Which could help you ink more deals, and…
Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Instagram has used the hype around the release of Taylor Swift’s new album to launch an updated version of its “Add Yours” sticker, which encourages Story viewers to essentially remix the original Story with their own take….
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. This is interesting. Back when Threads was first launched, Instagram chief Adam Mosseri mused several times about auto-deletion or auto-archiving of posts, and whether it would be better for Threads to auto-archive all posts after a certain…
X has renamed its X Premium business package, while it’s also added new tiers for business subscribers, as it looks to entice more brands to pay for its add-on features, in order boost their X presence. First off, X is changing the name of its business offering from “Verified Organizations” to “Premium Business,” which now…
TikTok has announced some improvements to its AI-powered Smart+ ad options, along with its ad performance tracking tools, as it seeks to refine its ad systems to help brands maximize their campaigns this holiday period. First off, TikTok is giving advertisers more control over their Smart+ campaigns, including the capacity to customize the level of…
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. A quick reminder for Meta advertisers in Europe: As of this week, Meta is implementing its ban on all political, electoral and social issue ads in the EU, due to incoming regulations around political advertising in the…
