YouTube continues to expand its Connected TV offering, this time via an exclusive partnership with the NFL that will see YouTube broadcast the first game of the 2025 NFL season, which will be available for free in the app. The first game of the 2025 NFL season will be held in São Paulo, Brazil on…
TikTok has announced that it’s once again partnering with the Cannes Film Festival in 2025, this time as an official sponsor, which will grant TikTok exclusive access to a range of Cannes events and content. And TikTok will be sharing that content with its users, via an in-app Cannes Film Festival hub, where it will…
As it continues to build on its political influence, with a view to maximizing its future opportunities, Meta has published a new report which provides an overview of the company’s broader economic impact, and highlights the benefits that it’s provided to the American economy. The report, which replicates a similar review that Meta published in…
Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user engagement in the nation. Using data insights from Kantar, the report will include a range of data notes and pointers on…
Meta’s certainly staying true to its word on rolling out regular updates to its new “Edits” video editing app, with another round of new Edits features now available to users. First off, Meta’s adding new “beat markers” to help you align your video clips to the rhythm of your audio backing. As you can see…
Are you considering adding Pinterest into your social media marketing approach? You probably should. The product discovery focused app is now up to 570 million users, who mostly come to the platform with a level of shopping intent. Less a social media platform than an online mall, with ever-improving search tools, used right, Pinterest can…
LinkedIn is facing more job cuts, with parent company Microsoft announcing that it’s culling around 6,000 roles, or 3% of its global workforce, to “reduce management layers.” And LinkedIn jobs will be impacted. How many, exactly, Microsoft hasn’t said, but it has noted that LinkedIn will be included in the cuts. This comes after Microsoft…
X has updated its website card display for in-stream ads, with a text bar, and a custom CTA button along the bottom of the ad, in order to help drive more clicks. As you can see in this example, X’s updated ad format, which is now available for ads using the “Sales” objective, will now…
The U.S. government has announced that it’s agreed to a tariff reduction on Chinese imports, effectively pausing an escalating trade war between the nations, and enabling markets to breathe a sigh of relief amid worsening impacts. And it could also enable talks on a U.S. TikTok deal to go ahead, which the Chinese government had…
TikTok has published a new overview of how TikTok ads can help fuel automotive purchases, and the role that TikTok plays in driving engagement, and sales, in the auto sector. Which seems like it wouldn’t be significant, right? I mean, TikTok’s mostly prank videos and dances, its relation to cars seems fairly thin. Right? While…
