Imagine having a partner in your marketing efforts who’s available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like…
YouTube creators take note: As of May, YouTube’s changing the way that mid-roll ad placement works, by updating its ad placement options in order to drive more logical, and responsive, ad exposure within clips. As explained by YouTube: “Starting May 12, 2025, we’re improving the quality of mid-roll ads on YouTube. That means we’ll show…
How do you harness the power of AI responsibly, making sure you’re balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI’s transformative potential. Fortunately, we’ve got someone today who can help…
Looking to connect with Gen Z? Then X is the platform to you. That’s according to X’s latest overview of Gen Z usage, and how younger audiences are connecting in the app. Which is not entirely supported by third party research, but we’ll get to that. As per X: “X is the place to be…
The marketing world is abuzz with marketers sharing about how useful AI is. Tools are flooding the market, affecting many aspects of marketing. But among all the shiny new gizmos and gadgets, there is the struggle to understand how AI helps you. It doesn’t have to be a shot in the dark to learn how…
Good news for Pinners, with the platform announcing plans to begin broader labeling of AI-generated content in the app soon. Well, maybe “announcing” isn’t quite the right term here. Last week, Futurism published a post that highlighted the rising influx of AI generated content in the app, which is now overwhelming some users. These fake…
Have you ever found yourself struggling to articulate your brand’s story? You’re not alone. As Agorapulse’s Chief Storyteller, I recently faced this challenge head-on. With a packed schedule of podcast interviews and meetings, finding time for deep thought seemed impossible. That’s when I decided to try something different: I turned to AI for help. What…
TikTok has shared its latest EU content enforcement and usage numbers, as part of its DSA disclosure reporting, which provides some interesting notes on moderation, user growth, and more within the region The latest report covers the period between July and December 2024, and is the platform’s fourth DSA report. Under the EU Digital Services…
Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You’re not alone. In today’s fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn’t just coming up with ideas – it’s making sense of…
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s adding more ad inventory across a range of platforms and categories, including news, sports, social and gaming. As per Google: “Over the next few weeks, you’ll see…
