LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided data on overall article views, as well as new subscribers gained. But this week, it’s…
What if everything you thought you knew about AI adoption in business was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we’ve operated under the assumption that new…
While the perception of Elon Musk’s X project has shifted since the U.S. election, in which Musk helped Donald Trump regain the presidency, the company’s financials still don’t look great, and could still pose an existential risk for the platform, if it can’t win more advertisers back. And reportedly, X is now taking extreme measures…
Consider sharing with your audience Reading Time: 5 minutes If you’re a startup with limited resources, it can feel challenging to build brand awareness on social media. Where do you start? How do you focus your resources? How do you know which tactics will work and which won’t? What’s more, the constant content demands can…
YouTube’s announced an expansion of audio replies to comments, while it’s also added a new option that will enable creators to promote their Shorts to a broader audience in the app. First off, YouTube’s expanding access to audio replies for creators, which will enable channel managers to respond to comments under their videos with voice…
“Information is at the core of human progress,” shared Google CEO Sundar Pichai in today’s announcement of Gemini 2.0. “It’s why we’ve focused for more than 26 years on our mission to organize the world’s information and make it accessible and useful.” Imagine having an AI assistant that doesn’t just understand your marketing needs, but…
It may not seem like the obvious choice for car ads, but TikTok has repeatedly noted its potential to drive automotive sales, with an active, engaged audience of car fans, many of whom are in the market to buy at any given time. And now, TikTok has launched a custom ad solution to help auto…
The world of AI content writing is rapidly evolving, and it can be challenging to keep up with the latest tools and techniques. But don’t worry, the “CAR” framework provides a clear and practical approach to prompt engineering, helping you harness the power of AI for content creation. Why a framework? Because it provides structure…
LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts. Which, given increased usage of the app, particularly among professional audiences, could provide significant benefit in your outreach process. First off, LinkedIn has enhanced its…
Imagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget. Today, we’re diving into the world of AI-powered branding, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whether you’re a solo…
