Reddit has added a new option to enable partner connection within Reddit Business Manager, so that advertisers can approve access to a third-party to either collaborate on, or help them manage their Reddit ads. As you can see in this example, now, within Reddit Business Manager, you’ll be able to invite partner brands or agencies…
With Reels continuing to drive engagement in Meta’s apps, it’s worth considering how you can utilize Reels in your marketing strategy to help grab attention and build your brand on Facebook and IG. This could help. Later this month, Meta’s running an info session on how to make the most of Reels, which will feature…
WhatsApp has shared a broader overview of its latest in-app updates, some of which we’ve reported on, but others that it’s rolled out with little fanfare, and which could still be handy within your messaging process. As part of its new monthly feature round-up, WhatsApp’s provided an overview of all of its most recent tweaks…
As with all social platforms, YouTube is looking to capitalize on the popularity of short-form video clips, with YouTube Shorts now driving massive growth in views and engagement within the app. Indeed, Shorts are now YouTube’s fastest-growing content format, driving over 70 billion daily views. Which means that if you want to maximize your YouTube…
YouTube has announced its support for the “Nurture Originals, Foster Art, and Keep Entertainment Safe” (NO FAKES) Act of 2024, which is a bipartisan bill, introduced by Senator Chris Coons and Senator Marsha Blackburn, that aims to protect people from unauthorized deepfakes and their use across digital platforms. The NO FAKES act aims to hold…
As Meta gears up to target TikTok creators in a new push, TikTok’s looking to retain them via a new, invite-only “Specialized Rewards Program”, which will provide additional monetization opportunities for selected creators in the app. As you can see in this overview, shared by social media expert Matt Navarra, TikTok’s now alerting selected users…
X continues to work on its coming revamp of DMs in the app, with the platform looking to enhance its messaging service to be able to compete with dedicated messaging apps. Which X owner Elon Musk has repeatedly stated is just one of his grand ambitions for the app, providing more utility within the platform…
In the competition between X and Threads to become the real-time social media app of choice, sports is a key battleground, which is why both platforms are now looking to make sports engagement a bigger focus in their apps. X has made the latest play on this front, with the introduction of a new NBA…
LinkedIn is making a big push on video, which has resulted in more video engagement, and more opportunity for those looking to boost their LinkedIn presence. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, while short-form video creation is growing at twice the rate of other post formats. Essentially, the TikTok-ificiation…
YouTube’s expanding its generative AI soundtrack tools, while it’s also adding new beat matching for Shorts, and a new ID verification process for monetizing creators. First off, YouTube’s expanding access to its AI music creation features within “Creator Music”, which will now enable you to generate custom songs in-stream. Creator Music, which YouTube began testing…
