
YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes
YouTube’s expanding its Hype program, which aims to help lesser-known creators gain more exposure in the app, while it’s also shared some new advice on its updated process for mid-roll ad placements, which will come into effect next month. First off, on Hype, which enables viewers to allocate “hype points” to videos from emerging channels,…