
TikTok’s Expanding its In-Stream Shopping Push in Europe
As negotiations continue over TikTok’s future in the U.S., TikTok’s looking to expand its eCommerce options into other regions, in order to offset any potential loss of momentum as a result of a U.S. ban. As reported by Reuters, TikTok’s planning to launch its TikTok Shop tools to businesses in France, Germany, and Italy on…