An Overview of LinkedIn’s AI-Powered Accelerate Campaigns [Infographic]

LinkedIn has provided a new overview of its AI-powered “Accelerate” campaigns, which use systematic understanding to help you get your ads in front of the most relevant audiences.

Much like Meta’s Advantage+ offerings, Accelerate aims to automate much of the advertising process, with LinkedIn gradually expanding these features to more ad types.

As explained by LinkedIn:

“Accelerate Campaigns are LinkedIn’s AI-powered solution designed to help marketers quickly create, launch and optimize high-performance campaigns. Accelerate uses LinkedIn’s AI to find the right mix of targeting, creative, bidding and placements to improve campaign results while saving time.”

Accelerate campaigns utilize AI to predict your ideal ad audience, based on usage signals, while they can also optimize bidding, placements and generate ad copy.

And while it may feel a little strange to be leaving these key aspects of your ad process in the hands of machines, this is how the ad creation and targeting process is evolving. Generative AI systems are based on data and predictions, making them highly effective for ad creation, and most social platforms are now working on similar predictive processes to optimize ad creation and reach.

The below overview provides more info on how Accelerate campaigns work, and their benefits.