Pinterest has shared its latest listing of rising trends, based on search activity and engagement in the app.
Pinterest trends can indicate significant shopping interest, as users look for related products to help them take part in these trends, and engage with new hobbies. As such, it’s worth noting the latest Pin activity, in relation to your own products and potential marketing angles.
So what’s in for Pins right now?
As per Pinterest:
“It’s a Digital Detox Winter: Pinterest users are embracing the chill by unplugging from screens and reconnecting with nature this season. Think cosy cabin stays, bush retreats, and winter getaways as searches for digital detox ideas and digital detox vision boards trending up by 72% and 273% respectively.”
Yes, a digital platform is seeing more searches for digital detox, the paradox of modern connectivity.
According to Pinterest, it’s a rural renaissance, with users increasingly searching for things like farmhouse cottages, thrifted décor and rustic retreats:
“Nature bathing” is also seeing more search activity, as well as mountain hiking and book retreats:
But it’s not all outdoorsman-type activities.
Pinterest also says that nostalgic fashion trends are seeing a resurgence, with Gen Z looking to bring back early 2000s boho aesthetic:
Pinterest also reports that “cool-toned beauty” has been getting attention, as has “Astrology make-up.”
So what is “Astrology make-up”? Well, you can check it out for yourself, with Pinterest providing full overviews of each trend within the app.
Pinterest is also partnering with Joss & Main to bring these summer trends to life through shoppable content, a curated dinner party series, and more.
As noted, it is worth paying attention to Pinterest’s trend data, which can highlight new angles for your marketing efforts, by leaning into what’s generating attention, and building for related searches.
And with Pinterest’s evolving AI ad tools, you can easily reshape your Pin images to fit, by changing the background of your Pins to suit whatever style and mood works best.
You can read Pinterest’s full midyear trends report here.
