Calvin Klein has a history of dropping viral campaigns — from Brooke Shields in the ’80s to Jeremy Allen White in 2024. The latest? Bad Bunny. And the internet is officially unhinged.
On Monday, March 17, the 31-year-old Puerto Rican superstar took to Instagram to share pictures from his Spring 2025 Calvin Klein campaign, stripping down to the brand’s new Icon Cotton Stretch underwear collection.
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“This has been in the works for some time now; seeing it finally come to life has been gratifying,” Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, shared in a press release. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Shortly after the campaign hit social media, fans completely lost it.
“Thank you very, VERY much, really, thank you,” one person wrote in the comments section of Bad Bunny’s post.
“Can someone come over and resuscitate me? Cause I’m DEAD,” another quipped.
“WOOF WOOF WOOF,” chimed in a third.
“HE GOT ME IN A CHOKE HOLD,” a fan added.
“FLASH US!!!!!! omg who said that,” another commenter joked.
For the King of Latin Trap, stepping into the Calvin Klein spotlight meant putting in the work. “I had a whole routine focused on my physique and getting into the best shape for this campaign,” he told GQ, admitting that the hardest part wasn’t the training — it was the diet. “I was eating super clean and training as much as possible.”
But when the cameras stopped rolling, Bad Bunny’s cravings took over. “All I could think about once we wrapped the campaign was eating everything on the menu at Lala,” the “EoO” rapper said, adding that he had a serious hankering for the Manchego croquetas and crispy tuna rice.
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