Gunna added co-owner to his résumé by joining Flerish, a clean hydration brand that aligns with his disciplined lifestyle.
Gunna stepped into the wellness industry spotlight this week by becoming a co-owner of Flerish, a clean hydration brand built around performance and health.
The Hip-Hop artist, known for his chart-topping records and recent lifestyle shift, announced his new business move just months after Flerish launched in late 2024.
The beverage company, founded by Avery Johnson Jr. and Nick Nevins, promotes natural hydration without artificial additives.
“I don’t put my name on just anything. Flerish is different, it’s clean, it works, and it’s become a part of my everyday lifestyle. I’m happy to be coming on board and look forward to the journey ahead,” Gunna said in a statement.
The partnership reflects a broader shift in Gunna’s public image. After a visible transformation in both appearance and focus, the rapper has leaned into wellness and discipline. His decision to invest in Flerish mirrors that evolution.
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“Right now, I’m focused,” he said. “There’s no off switch. I needed something that supports me naturally and keeps me balanced and that’s exactly what Flerish does.”
The beverage line, which emphasizes clean ingredients and functional hydration, has already gained traction among health-conscious consumers.
Gunna’s involvement is expected to expand the brand’s reach and appeal, especially among younger demographics who follow his music and lifestyle.
The clean hydration market has seen rapid growth, driven by demand for wellness-focused alternatives to sugary drinks. Flerish enters the space as part of that wave, offering a product that aligns with current health trends.
Gunna’s role as co-owner goes beyond endorsement. He plans to work closely with the founders to shape the brand’s direction and marketing strategy. His influence in music and fashion could give Flerish a competitive edge in a crowded market.
The announcement was made between July 2 and July 3, 2025, marking a new chapter in Gunna’s expanding business portfolio.
