Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions. Snapchat offers both options, with Snap’s “Standard Commercials” (3 to 6 seconds) being non-skippable, and “Extended Play Commercials (7 to 180 seconds) being skippable…

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The 13 Best New Hip-Hop Songs This Week

The 13 Best New Hip-Hop Songs This Week

Week in and week out, there are plenty of brand-new rap songs, no matter the time of year. It can be really difficult to stay aware of what’s out and also what’s hot, so XXL decided to make things much easier for you. Instead of sorting out nearly everything that released this week, we’ve narrowed…

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Lil Wayne Finally Drops Tha Carter VI Album

Lil Wayne Finally Drops Tha Carter VI Album

Lil Wayne season is here again. Following a five-year solo album hiatus, Weezy finally delivers his highly anticipated Tha Carter VI album. Lil Wayne Drops Tha Carter VI Album At long last, Tunechi is back. On Friday (June 6), the New Orleans rap legend released the sixth volume of his storied Tha Carter series on DSPs. The…

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