
Snapchat Shares Insights Into Effective Branded Content Approaches
Snapchat has published a new report, in collaboration with VaynerMedia and Realeyes, which looks at what type of brand content works best to drive impact, and generate response in the app. The report is based on a survey of 5,000 U.S. Snapchat users, and provides some valuable pointers on what gets, and holds attention in…