
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
Dive Brief: E.l.f. Cosmetics is stepping into the world of telenovelas, a type of soap opera primarily produced in Latin America, for a new campaign based in Mexico, per a press release. “Descubre e.l.f.ecto” — which translates to “Discover the e.l.f. effect” — includes a two-episode, drama-filled series on TikTok and Instagram meant to showcase the…