TikTok Publishes New Report on How to Improve Marketing Attribution and Focus

TikTok Publishes New Report on How to Improve Marketing Attribution and Focus

These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks the more common research pathway that people now take. People might see a video on…

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